MNM2605 ACTUAL EXAM COMPLETE QUESTIONS WITH DETAILED
VERIFIED ANSWERS (100% CORRECT ANSWERS) /ALREADY
GRADED A+
1. The target market for 40 Foods ✓ selector and payer
Distributors is mothers. In this
case, mothers represent the roles
of ... in the family decision-making
process.
2. In the 40 Foods Distributors case ✓ perception and learning
study, which option relates to the
individual factors that Miss K's
customers will consider when
making a decision about buying
Miss K Ice Cream?
3. The process of creating a positive ✓ product positioning.
image or identity of Miss K Ice
Cream in the minds of the
consumers by 40 Foods
Distributors is known as ...
,4. There are various market ✓ governmental.
characteristics and external
influences that have an impact on
an organisation. The MAIN external
factor that influences the media
industry of Hippo is ...
5. When Hippo develops a "tool" to ✓ marketing
provide greater consumer value to
its selected target market in an
effort to satisfy consumer needs
more effectively than its
competitors. This 'tool' is known as
a ... strategy.
6. Thabo heard that the new Hard ✓ perception is based on the
Rock Café in Menlyn has the best individual's frame of reference
chicken wings in town. So he
decided to go on Friday night with
friends to try the chicken wings.
The experience was not as great
as expected, as the chicken wings
were dry and overcooked. Thabo
was very disappointed and has
vowed that he will never order or
, recommend the chicken wings at
Hard Rock Café again, due to his
newly formed perception of the
food. Which element of perception
does this scenario illustrate?
7. Kgothatso is going to a wedding ✓ physical
and needs a new outfit. She goes
to Len's boutique store to see all
the different types and brands of
outfits. She assesses each one
available, tries each one on and
discusses the style, features,
advantages and disadvantages of
each type with the salesperson.
This refers to a/an ... activity.
8. Assume Porsche uses Chris Rock ✓ role model
to endorse their luxury cars. In the
context of consumer behaviour,
Chris Rock, being a celebrity, will
be seen as a/an ... in the Porsche
advertisement.
9. Tebogo is an accounting student at ✓ primary
the Durban University of
VERIFIED ANSWERS (100% CORRECT ANSWERS) /ALREADY
GRADED A+
1. The target market for 40 Foods ✓ selector and payer
Distributors is mothers. In this
case, mothers represent the roles
of ... in the family decision-making
process.
2. In the 40 Foods Distributors case ✓ perception and learning
study, which option relates to the
individual factors that Miss K's
customers will consider when
making a decision about buying
Miss K Ice Cream?
3. The process of creating a positive ✓ product positioning.
image or identity of Miss K Ice
Cream in the minds of the
consumers by 40 Foods
Distributors is known as ...
,4. There are various market ✓ governmental.
characteristics and external
influences that have an impact on
an organisation. The MAIN external
factor that influences the media
industry of Hippo is ...
5. When Hippo develops a "tool" to ✓ marketing
provide greater consumer value to
its selected target market in an
effort to satisfy consumer needs
more effectively than its
competitors. This 'tool' is known as
a ... strategy.
6. Thabo heard that the new Hard ✓ perception is based on the
Rock Café in Menlyn has the best individual's frame of reference
chicken wings in town. So he
decided to go on Friday night with
friends to try the chicken wings.
The experience was not as great
as expected, as the chicken wings
were dry and overcooked. Thabo
was very disappointed and has
vowed that he will never order or
, recommend the chicken wings at
Hard Rock Café again, due to his
newly formed perception of the
food. Which element of perception
does this scenario illustrate?
7. Kgothatso is going to a wedding ✓ physical
and needs a new outfit. She goes
to Len's boutique store to see all
the different types and brands of
outfits. She assesses each one
available, tries each one on and
discusses the style, features,
advantages and disadvantages of
each type with the salesperson.
This refers to a/an ... activity.
8. Assume Porsche uses Chris Rock ✓ role model
to endorse their luxury cars. In the
context of consumer behaviour,
Chris Rock, being a celebrity, will
be seen as a/an ... in the Porsche
advertisement.
9. Tebogo is an accounting student at ✓ primary
the Durban University of
