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Summary week4paper.doc Consumer Decisions Making Process MKT/435 Consumer Decision Making Process The purpose of this paper is to analyze a recent durable good purchase that I have made and how it aligns with the 6 step consumer decision process. The steps a
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Consumer Decisions Making Process MKT/435 Consumer Decision Making Process The purpose of this paper is to analyze a recent durable good purchase that I have made and how it aligns with the 6 step consumer decision process. The steps are as follows, problem recognition, information search, alter...
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