Executive Summary
Apple Inc. is a multinational tech-giant which has specialized in developing, designing
and selling the consumer electronics. This is a company that has been ranked to be among the
, best technological companies worldwide. According to Forbes magazine, the company has an
estimated worth of 2 trillion dollars. It runs over 4000 retail shops across the globe with more
than 1000 shops in Europe alone (Rosanna, 2020). The company has specialized in products like
the persona computers, smartphones, smartwatches, the online games, online music stores as
well as related software. Its products are meant to attract the developed markets. The company
has for long capitalized on premium pricing to take advantage of the economies of scale. It has
been able to generate huge profits. Looking back at the average ratios, Apple Inc. is said to be
among the highly profitable companies in the tech industry. This company has been doing well
in the market and has been able to outperform close to 92 percent of the competitors in the
market.
Company Background
Apple Inc.