Executive Summary
Apple Inc. is a multinational tech-giant that develops, design and sells consumer electronics. The
company is ranked among the leading technological companies globally. Currently, the company
, is estimated to be worth 2 trillion dollars. It has more than 4000 retail shops in the developed
markets for example inEurope, Asia and America (Rosanna, 2020). The company is famous for
producing high quality hardware products like smartphones, smartwatches, televisions, personal
computers and the music players. Besides, they also offer computer software, mobile
softwareand online music stores. Due to the high quality of products they offer, the company
charges its clients premium prices on all the products sold. This has helped the company to enjoy
the economies of scale. Basing on the industry average ratios, Apple Inc. is said to be more
profitable when compared to other companies in the industry. The company has managed to
outperform approximately 95 percent of the companies in the industries. This is an indication
that it is likely to become the leading tech giant in the few years to come.
Company Background.
Apple Inc.