WGU D077 Concepts in Marketing Sales and
Customer Contact Pre Assessment 70 Questions
with Verified Answers
Depth - CORRECT ANSWER Which concept refers to the number of product
versions in a product line?
Promotion - CORRECT ANSWER A home improvement retail store offers 60 days of
no interest for credit card
purchases.
Which element of the marketing mix is represented by this offer?
Product and promotion - CORRECT ANSWER A marketer introduces a tutorial
video featuring the company's new cosmetic line.
Which set of elements from the marketing mix is the marketer using?
Place - CORRECT ANSWER An online consignment store offers free gifts with
purchases within the next 30 days using an attractive and easy-to-use website.
Which part of the marketing mix is represented by the company's website?
, Promotion - CORRECT ANSWER An online consignment store offers gently used
designer fashions and sends weekly text alerts to customers of new arrivals and
popular items.
Which element of a marketing mix is represented by this store's text alerts?
Consumer feedback - CORRECT ANSWER What uncontrollable marketing element
provides user input as to how the company delivers upon its value proposition?
Promotion - CORRECT ANSWER A restaurant agreed to sponsor a local concert by
providing its food free of charge with the goal of increasing public interest in the
restaurant by local residents.
Which element of the marketing mix is this restaurant employing?
Contractual - CORRECT ANSWER What type of vertical marketing system is a
franchise?
Promotion - CORRECT ANSWER What is a controllable element of the marketing
environment?
Promotional campigns - CORRECT ANSWER What is an example of a controllable
element that influences marketing decisions?
Promotion - CORRECT ANSWER At the end of a cosmetic tutorial video, the
website marketer posts a special offer code for 20% off first purchases.
Customer Contact Pre Assessment 70 Questions
with Verified Answers
Depth - CORRECT ANSWER Which concept refers to the number of product
versions in a product line?
Promotion - CORRECT ANSWER A home improvement retail store offers 60 days of
no interest for credit card
purchases.
Which element of the marketing mix is represented by this offer?
Product and promotion - CORRECT ANSWER A marketer introduces a tutorial
video featuring the company's new cosmetic line.
Which set of elements from the marketing mix is the marketer using?
Place - CORRECT ANSWER An online consignment store offers free gifts with
purchases within the next 30 days using an attractive and easy-to-use website.
Which part of the marketing mix is represented by the company's website?
, Promotion - CORRECT ANSWER An online consignment store offers gently used
designer fashions and sends weekly text alerts to customers of new arrivals and
popular items.
Which element of a marketing mix is represented by this store's text alerts?
Consumer feedback - CORRECT ANSWER What uncontrollable marketing element
provides user input as to how the company delivers upon its value proposition?
Promotion - CORRECT ANSWER A restaurant agreed to sponsor a local concert by
providing its food free of charge with the goal of increasing public interest in the
restaurant by local residents.
Which element of the marketing mix is this restaurant employing?
Contractual - CORRECT ANSWER What type of vertical marketing system is a
franchise?
Promotion - CORRECT ANSWER What is a controllable element of the marketing
environment?
Promotional campigns - CORRECT ANSWER What is an example of a controllable
element that influences marketing decisions?
Promotion - CORRECT ANSWER At the end of a cosmetic tutorial video, the
website marketer posts a special offer code for 20% off first purchases.
