100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached 4.2 TrustPilot
logo-home
Exam (elaborations)

2025 Pearson Edexcel GCE AS Level in Business (8BS0) Paper 01 Marketing and People ACTUAL QUESTION PAPER AND MARKING SCHEME (MERGED)

Rating
-
Sold
-
Pages
64
Grade
A+
Uploaded on
16-10-2025
Written in
2025/2026

2025 Pearson Edexcel GCE AS Level in Business (8BS0) Paper 01 Marketing and People ACTUAL QUESTION PAPER AND MARKING SCHEME (MERGED)

Institution
PEARSON EDEXCEL
Course
PEARSON EDEXCEL











Whoops! We can’t load your doc right now. Try again or contact support.

Written for

Institution
PEARSON EDEXCEL
Course
PEARSON EDEXCEL

Document information

Uploaded on
October 16, 2025
Number of pages
64
Written in
2025/2026
Type
Exam (elaborations)
Contains
Questions & answers

Subjects

Content preview

qwertyuiopasdfghjklzxcvbnmq
wertyuiopasdfghjklzxcvbnmqw
Pearson Edexcel GCE AS Level in Business
ertyuiopasdfghjklzxcvbnmqwer
(8BS0)Paper 01 Marketing and People

tyuiopasdfghjklzxcvbnmqwerty
Pearson Edexcel GCE AS Level in Business
(8BS0)Paper 01 Marketing and People
uiopasdfghjklzxcvbnmqwertyui
2025


opasdfghjklzxcvbnmqwertyuiop
PEARSON EDEXCEL




asdfghjklzxcvbnmqwertyuiopas
dfghjklzxcvbnmqwertyuiopasdf
ghjklzxcvbnmqwertyuiopasdfgh
jklzxcvbnmqwertyuiopasdfghjkl
zxcvbnmqwertyuiopasdfghjklzx
cvbnmqwertyuiopasdfghjklzxcv
bnmqwertyuiopasdfghjklzxcvbn
mqwertyuiopasdfghjklzxcvbnm
qwertyuiopasdfghjklzxcvbnmq
wertyuiopasdfghjklzxcvbnmqw
ertyuiopasdfghjklzxcvbnmrtyui
opasdfghjklzxcvbnmqwertyuiop

, surname names


Number Number




Morning (Time: 1 hour 30 minutes) Paper

� �


Advanced Subsidiary
PAPER 1: Marketing and People




Instructions

• Use black ink or ball-point pen.
centre number and candidate number.

Answer the questions in the spaces provided –
there may be more space than you need.

Information

• The total mark for this paper is 80.
– use this as a guide as to how much time to spend on each question. You may
use a calculator.

Advice
• Read each question carefully before you start to answer it.
• Check your answers if you have time at the end.

Turn over

, Answer ALL questions.

SECTION A

Read Extract A in the Source Booklet before answering Question 1.

Write your answers in the spaces provided.

1 (a) What is meant by niche market?
(2)

. . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . .. . . . . . . . . ... . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . . . . . . .. . . . . . . .. . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . .. . . . . . ...... .. .. ... .. ... .. ..



. . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . . . . . . .. . . . . . . .. . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . .. . . . . . ...... .. .. ... .. ... .. ..



. . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . .. . . . . . . . . . .. . . . . . . .. . . . . . . . .. . . . . . . .. . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . .. . . . . . ...... .. .. ... .. ... .. ..



. . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . .. . . . . . . . . . .. . . . . . . .. . . . . . . . .. . . . . . . .. . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . .. . . . . . ...... .. .. ... .. ... .. ..



. . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . .. . . . . . . . . . .. . . . . . . .. . . . . . . . .. . . . . . . .. . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . .. . . . . . ...... .. .. ... .. ... .. ..



. . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . .. . . . . . . . . . .. . . . . . . .. . . . . . . . .. . . . . . . .. . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . .. . . . . . ...... .. .. ... .. ... .. ..



(b) What is meant by mass market?
(2)

. . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . .. . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . . . . . . .. . . . . . . .. . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . .. . . . . . ...... .. .. ... .. ... .. ..



. . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . . . . . . .. . . . . . . .. . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . .. . . . . . ...... .. .. ... .. ... .. ..



. . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . . . . . . .. . . . . . . .. . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . .. . . . . . ...... .. .. ... .. ... .. ..



. . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . . . . . . .. . . . . . . .. . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . .. . . . . . ...... .. .. ... .. ... .. ..



. . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . .. . . . . . . . . . .. . . . . . . .. . . . . . . . .. . . . . . . .. . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . .. . . . . . ...... .. .. ... .. ... .. ..



. . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . .. . . . . . . . . . .. . . . . . . .. . . . . . . . .. . . . . . . .. . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . .. . . . . . ...... .. .. ... .. ... .. ..




2

, ■■■■
$9.49
Get access to the full document:

100% satisfaction guarantee
Immediately available after payment
Both online and in PDF
No strings attached

Get to know the seller
Seller avatar
pearsonplug001
5.0
(1)

Get to know the seller

Seller avatar
pearsonplug001 Oxford University
View profile
Follow You need to be logged in order to follow users or courses
Sold
2
Member since
7 months
Number of followers
0
Documents
44
Last sold
3 weeks ago

5.0

1 reviews

5
1
4
0
3
0
2
0
1
0

Recently viewed by you

Why students choose Stuvia

Created by fellow students, verified by reviews

Quality you can trust: written by students who passed their tests and reviewed by others who've used these notes.

Didn't get what you expected? Choose another document

No worries! You can instantly pick a different document that better fits what you're looking for.

Pay as you like, start learning right away

No subscription, no commitments. Pay the way you're used to via credit card and download your PDF document instantly.

Student with book image

“Bought, downloaded, and aced it. It really can be that simple.”

Alisha Student

Frequently asked questions