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The I/O model of above-average returns - 🧠ANSWER ✔✔1. study the
external environment(general, industry, competitor), especially the industry
environment
2. locate an industry with high potential for above average returns.
3. identify the strategy called for by the attractive industry to earn above
average returns.
4. develop or acquire assets and skills needed to implement the strategy.
5.use the firms strengths to implement the strategy.
what is the external environment - 🧠ANSWER ✔✔general environment,
industry environment, and competitor environment
,what is an attractive industry - 🧠ANSWER ✔✔an industry whose structural
characteristics suggest above-average returns
what is a strategy formula - 🧠ANSWER ✔✔selection of a strategy linked
with above-average returns in a particular industry
assets and skills - 🧠ANSWER ✔✔Assets and skills required to implement a
chosen strategy
strategy implementation - 🧠ANSWER ✔✔selection of strategic actions
linked with effective implementation of the chosen strategy
superior returns - 🧠ANSWER ✔✔earning of above-average returns
The resources-based model of above-average returns - 🧠ANSWER ✔✔1.
identify firm's resources 2. determine firm's capabilities 3. determine the
potential of the firm's resources and capabilities in terms of a competitive
advantage 4. locate an attractive industry 5. select a strategy that best
allows the firm to utilize its resources and capabilities relative to
opportunities in the external environment
resources - 🧠ANSWER ✔✔inputs into a firm's production process
, capabilities - 🧠ANSWER ✔✔capacity of an integrated set of resources to
integratively perform a task or activity
competitive advantage - 🧠ANSWER ✔✔ability of a firm to create superior
value for its customers
What are the three stakeholder groups - 🧠ANSWER ✔✔Capital Market
Stakeholders
Product Market Stakeholders
Organizational Stakeholders
stakeholder - 🧠ANSWER ✔✔people who are affected by a firm's
performance and who have claims on its performance
capital market stakeholder - 🧠ANSWER ✔✔shareholders, major suppliers
of capital
product market stakeholders - 🧠ANSWER ✔✔primary customers, suppliers,
host communities, unions
organizational stakeholders - 🧠ANSWER ✔✔employees, managers,
nonmanagers
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