COMPLETE TEST BANK: Digital Marketing Strategy: An Integrated Approach To Online Marketing 3rd Edition By Simon Kingsnorth. All Chapters 1 - 22

TEST BANK for Digital Marketing Strategy:
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An Integrated Approach to Online Marketing
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3rd Edition by Simon Kingsnorth.
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All Chapters 1 - 22
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,TABLE OF CONTENT v v




v Chapter 1: The foundati ons of digital marketing.
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v Page : 2 v v




v Chapter 2: Understanding the digital ecosystem
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v Page : 10 v v vv




v Chapter 3: Integrating digital into wider
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v organization strategy Page : 13 v v v v v




Chapter 4: Understanding the evolving digital
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v consumer Page : 17 v v v




Chapter 5: Barriers, considerations and data
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v protection in digital marketing strategy Page : 21 v v v v v v v




v Chapter 6: Enabling technologies for online
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v marketing and digital transformation Page : 25 v v v v v v




v Chapter 7: Planning your digital marketing strategy
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v –Objectives, Page : 29 v v v v




Chapter 8: SEO strategy and organic techniques Page
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v : 34
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Chapter 9: Building and optimizing a winning paid
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v search strategy Page : 38
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Chapter 10: Display advertising and programmatic
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v targeting Page : 42 v v v




v Chapter 11: Tailoring your social media strategy .
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v Page : 45 v v v

,Chapter 12: Marketing automation, messaging and
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v email marketing – the unsung heroes. Page : 50
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v Chapter 13: Affiliates schemes and partnerships to
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v deliver highly targeted leads Page : 53
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Chapter 14: Lead generation that delivers results .
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v Page : 56v v v




Chapter 15: Content strategy – a key pillar of success
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v Page : 60v v




Chapter 16: Personalizing the customer journey and
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v digital experience Page : 65
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Chapter 17: Effective Experience Design (XD) . Page :
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v 69 v




Chapter 18: Optimizing your e-commerce platform .
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v Page : 72v v v




Chapter 19: Managing loyalty, CRM and data . Page :
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Chapter 20: Measuring success through data
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v analytics and reporting Page : 80 v v v v v v




Chapter 21: Providing a smooth online service and
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v customer experience Page : 84 v v v v v




Chapter 22: Putting together your digital marketing
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v strategy. Page : 87 v v v

, Digital Marketing Strategy 3e by Simon Kingsnorth
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Chapter 1: The foundations of digital marketing Test
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bank answers
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1. a), b), d), e)
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2. False
3. c)
4. b)
5. b)
6. c)
7. a)
8. d)
9. True
10. False:
11. b)
12. False
13. c)
14. b)
15. b)
16. True
17. a)
18. c)
19. c)
20. a), b)
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