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STRATEGIC MANAGEMENT 6TH EDITION
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ROTHAERMEL FRANK
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ISBN 978-1266191862
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,Chapter 1-12 Answers are at the End of Each Chapter
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Chapter 1 m
Student name: m
1) A good strategy allows a firm to achieve superior performance and sustainable
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mcompetitive advantage without regard to the external environment.
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2) The following statement by the chief executive of MegaFilms movie studio should not
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mbe used as a strategy: “We will produce the greatest films of the 21st century.”
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3) The three tasks of the AFI strategy framework are to Assemble a prototype, Find a buyer,
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m and Incorporate feedback.
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4) Questions asked during the strategy analysis stage of the AFI framework should include
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m“What effects do forces in the external environment have on the firm’s potential to gain
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mand sustain a competitive advantage?”
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,5) Once a strategy has been formulated and implemented, it is important that the firm sticks
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mto it no matter what happens.
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6) Because they are a crucial component of a firm’s success, customers are considered
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minternal stakeholders. m
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7) A firm is required by society and its shareholders to meet its ethical and
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mphilanthropic responsibilities. m
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8) Stakeholder impact analysis provides a decision tool that helps strategic leaders recognize
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mthe needs of different stakeholders.
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9) Juan wants to open his own hot dog restaurant but doesn’t know anything about business.
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mHe needs help determining who his competition is, how he should craft his strategy to
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mcompete and how he’ll implement his strategy to achieve a competitive advantage. He’s
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mhired you to help him get started. As a result, you will probably use which of the
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mfollowing?
A) AFI strategy framework m m
B) Red Queen effect m m
C) competitive benchmarking m
D) Stakeholder Impact analysis m m
, 10) Roberta is interested in the concept of strategy and decides to create her own. As a
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mresult, Roberta says that her strategy is to focus on competitive benchmarking to
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machieve competitive advantage. Which is the best evaluation of Roberta’s statement?
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A) Roberta’s strategy is clear, but she should provide more detail.
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B) Roberta’s strategy reveals a clear strategic position and tradeoff, so she
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should proceed.
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C) Roberta should reevaluate her statement because it fails to mention more than
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one strategy.
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D) Roberta should reevaluate her statement because it fails to meet the principles of
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what a strategy should be.
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11) Tony’s Pizza Shop is able to net $10,000 a week; this makes the shop profitable. Its
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mnumber one competitor, Leo’s Pies, is also profitable, netting $12,000 a week. Lil
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mAnthony’s Pizza Palace nets $13,000 a week. Since Tony’s Pizza Shop is profitable, we
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mcan conclude that it has a competitive advantage in its industry.
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A) True—competitive advantage is achieved through profitability alone. m m m m m m
B) True—competitive advantage is achieved since Tony has a positive net income. m m m m m m m m m m
C) False—competitive advantage is only achieved by generating above average m m m m m m m m
returns, relative to competition.
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D) False—Tony more than likely has a sustained competitive advantage since he’s
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been in business longer.
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12) Bill’s Auto & Airplane Repair shop is able to generate a positive net income of
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m$10,000 a week, which is about the same as the income of a close competitor. As a
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mresult, we can conclude that the two businesses also have a competitive parity in the
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mindustry.
A) Correct—competitive advantage is achieved through profitability alone. m m m m m m
B) Correct—competitive advantage is achieved since Bill’s Auto & Airplane Repair m m m m m m m m m
shop has a positive net income.
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C) Correct—competitive parity is a performance of two or more firms at the same level. m m m m m m m m m m m m m
D) Incorrect—Bill’s Auto & Airplane Repair shop more than likely has a m m m m m m m m m m
sustained competitive advantage because the business is diversified.
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