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C213 Final Exam Questions with Answers (100% Correct
Answers)
Sport Mass Media —ANS: Serve to inform, educate, persuade, entertain masses of
sport consumers
Employ thousands involved in...... —ANS: -gathering
-selecting
-processing
-presenting......
sports coverage to masses
Internal Locus of Control —ANS: you can control it, you can fix it
External Locus of Control —ANS: you can't control it, can't be fixed
Macro Level Symbolic Relationship —ANS: structural, organizational
ex. sport media, very broad
Micro Level Symbolic Relationship —ANS: relationships, interactions
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ex. relationship with people
Influence of Technology —ANS: -Fragmented media environment; convergence
-Social Media; source publicity
ex. Blogs, Podcasts, LinkedIn, Facebook, Twitter
Broadcast sport media may have most influence..... —ANS: but sport entities that
receive consistent coverage by local dailies know that their bottom line is bolstered and
sustained through the coverage, info, and hype provided by papers
Newspapers —ANS: -major source of news
-half of all adults reading paper each day
-many purchase/read for sports coverage
Newspaper Sports Department —ANS: 1400 Dailies
Operations —ANS: Similar manner as the news side, business, etc.
Organization —ANS: -sports departments range in size
-some small paper combine departments
Professionals —ANS: Gather, select, process, and present sports
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GA reporters, correspondents, stringers, wire reporters, feature writers, beat writers,
sports columnists —ANS: -top writer's- prestige, salary, experience- on staff
-Provide expert commentary
-position of power
Position of Power —ANS: Impact, subjective analysis, inform, surprise, entertain,
enrage
Editors —ANS: -executive, deputy, copy, night sports editors
-decision makers (Gatekeepers)
Editors decision making process —ANS: -Newsworthiness, Oddity, Prominence
-Urgency/ Timeliness, Relevance
-Conflict of Tension, Impact
-Competition, Instinct or editors
Editorial staff is given a certain number of pages —ANS: Need to fill with stories,
photos, graphs, statistics, agate material
Day begins —ANS: with editorial meeting
-which stories, photos, graphics
© 2025 All rights reserved
C213 Final Exam Questions with Answers (100% Correct
Answers)
Sport Mass Media —ANS: Serve to inform, educate, persuade, entertain masses of
sport consumers
Employ thousands involved in...... —ANS: -gathering
-selecting
-processing
-presenting......
sports coverage to masses
Internal Locus of Control —ANS: you can control it, you can fix it
External Locus of Control —ANS: you can't control it, can't be fixed
Macro Level Symbolic Relationship —ANS: structural, organizational
ex. sport media, very broad
Micro Level Symbolic Relationship —ANS: relationships, interactions
© 2025 All rights reserved
,2
ex. relationship with people
Influence of Technology —ANS: -Fragmented media environment; convergence
-Social Media; source publicity
ex. Blogs, Podcasts, LinkedIn, Facebook, Twitter
Broadcast sport media may have most influence..... —ANS: but sport entities that
receive consistent coverage by local dailies know that their bottom line is bolstered and
sustained through the coverage, info, and hype provided by papers
Newspapers —ANS: -major source of news
-half of all adults reading paper each day
-many purchase/read for sports coverage
Newspaper Sports Department —ANS: 1400 Dailies
Operations —ANS: Similar manner as the news side, business, etc.
Organization —ANS: -sports departments range in size
-some small paper combine departments
Professionals —ANS: Gather, select, process, and present sports
© 2025 All rights reserved
, 3
GA reporters, correspondents, stringers, wire reporters, feature writers, beat writers,
sports columnists —ANS: -top writer's- prestige, salary, experience- on staff
-Provide expert commentary
-position of power
Position of Power —ANS: Impact, subjective analysis, inform, surprise, entertain,
enrage
Editors —ANS: -executive, deputy, copy, night sports editors
-decision makers (Gatekeepers)
Editors decision making process —ANS: -Newsworthiness, Oddity, Prominence
-Urgency/ Timeliness, Relevance
-Conflict of Tension, Impact
-Competition, Instinct or editors
Editorial staff is given a certain number of pages —ANS: Need to fill with stories,
photos, graphs, statistics, agate material
Day begins —ANS: with editorial meeting
-which stories, photos, graphics
© 2025 All rights reserved
