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BUS2 130 – Introduction to Marketing | Copy Logic: The New Science of Producing B | Mike Palmer Summary & Verified Notes | (San José State University, 2023–2024 Edition)
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This BUS2 130 resource summarizes Copy Logic: The New Science of Producing Breakthrough Copy (Without Criticism) by Mike Palmer and Michael Masterson, tailored for Introduction to Marketing students at San José State University. It includes verified notes and key concepts graded A+, covering peer review techniques, the CUB critique method, and strategies for transforming “B-level” copy into high-performing marketing content. Ideal for learners studying direct marketing, copywriting psychology, and creative strategy. This guide simplifies the Copy Logic framework and supports confident application in campaigns and coursework.
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Institution
BUS2 130
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BUS2 130
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Written for
- Institution
- BUS2 130
- Course
- BUS2 130
Document information
- Uploaded on
- October 6, 2025
- Number of pages
- 98
- Written in
- 2025/2026
- Type
- Class notes
- Professor(s)
- Chloe
- Contains
- Bus2 130
Subjects
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bus2 130 copy logic summary
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mike palmer marketing notes
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san josé state marketing
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breakthrough copywriting techniques
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BUS2 130 – Introduction to Marketing (San José State University) | Complete Lecture Notes, Study Guide & Exam Prep (Latest 2025 Edition)
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