9/9/25, 8:53 AM LSUS MBA 776 Exam 1 (Ch. 1-4) Exam Questions with 100% Correct Answers | Verified | Updated (Actual Exam) 2025\2026 Flashc…
LSUS MBA 776 Exam 1 (Ch. 1-4) Exam Questions
with 100% Correct Answers | Verified | Updated
(Actual Exam) 2025\2026
Save
Terms in this set (45)
Self-Reference Criterion unconscious reference to one's own cultural values,
(SRC) experiences, and knowledge as a basis for decisions
the notion that people in one's own company, culture,
Enthnocentrism
or country know best how to do things
the activity, set of institutions, and processes for
creating, communicating, delivering, and exchanging
Marketing
offerings that have value for customers, clients,
partners, and society at large
The performance of business activities designed to
plan, price, promote, and direct the flow of a
International Marketing
company's goods and services to consumers or users
in more than one nation for a profit.
The ability to interpret effectively the influence and
impact of each of the uncontrollable environmental
Adaptation
elements on the marketing plan for each foreign
market in which they hope to do business
https://quizlet.com/1073594291/lsus-mba-776-exam-1-ch-1-4-exam-questions-with-100-correct-answers-verified-updated-actual-exam-20252026-flash… 1/4
LSUS MBA 776 Exam 1 (Ch. 1-4) Exam Questions
with 100% Correct Answers | Verified | Updated
(Actual Exam) 2025\2026
Save
Terms in this set (45)
Self-Reference Criterion unconscious reference to one's own cultural values,
(SRC) experiences, and knowledge as a basis for decisions
the notion that people in one's own company, culture,
Enthnocentrism
or country know best how to do things
the activity, set of institutions, and processes for
creating, communicating, delivering, and exchanging
Marketing
offerings that have value for customers, clients,
partners, and society at large
The performance of business activities designed to
plan, price, promote, and direct the flow of a
International Marketing
company's goods and services to consumers or users
in more than one nation for a profit.
The ability to interpret effectively the influence and
impact of each of the uncontrollable environmental
Adaptation
elements on the marketing plan for each foreign
market in which they hope to do business
https://quizlet.com/1073594291/lsus-mba-776-exam-1-ch-1-4-exam-questions-with-100-correct-answers-verified-updated-actual-exam-20252026-flash… 1/4
