MANAGEMENT EXAM LATEST
UPDATED VERSION QUESTIONS AND
VERIFIED CORRECT ANSWERS
,Who should provide direction for creating the business plan at a golf operation? -
ANSWERSgolf operation stakeholders
What are the five phases (in order from first to fifth) of the PGA Business Planning
Model? - ANSWERSDefine the business; assess the current state of the business;
develop goals, objectives, and strategies; develop financial forecasts and budgets;
monitor performance
What is the usual business destination for long-range planning? - ANSWERS3-5 years
What is the most significant benefit of strategic business planning? -
ANSWERSProvides long-term vision and destination
You are in the process of completing a business plan for the golf shop. Initial forecasts
of sales, expenses, and profit have been made. Past data has been analyzed and
important inside and outside factors have been identified. What is the next step to be
taken towards completing the plan? - ANSWERSMake assumptions about how inside
and outside factors will affect the business
A golf professional is purchasing a golf course. The business plan he presented to his
banker included his history of successfully operating similar facilities, budget projections
for the first five years under his management, and objectives and strategies for reaching
his goals. The banker rejected his loan application because of missing information.
What important element is missing from the business plan? - ANSWERSProposed
mission statement
What time frame would be the least effective for monitoring the progress and
performance of a business plan? - ANSWERSAnnually
The process for developing a business plan stars before you establish the goals you
would like to achieve for the shop's coming year. - ANSWERSTrue
A well thought out business plan will typically focus on achieving financial goals. -
ANSWERSFalse
Staff should be involved in effective business planning to create a sense of ownership. -
ANSWERSTrue
Assessing the current state of the business is the most significant advantage of
strategic business planning. - ANSWERSFalse
, According to the Business Planning Model, a business plan should build on and refine
the operational plan. - ANSWERSFalse
Proactive planning is one of the anticipated outcomes of strategic business planning? -
ANSWERSTrue
Clarification of job responsibilities is one of the added values provided by the strategic
planning process? - ANSWERSFalse
Business goals are typically developed in the Defining the Business phase of the
business planning process. - ANSWERSFalse
Typically, a written set of core values is developed in the Defining the Business phase
of the business planning process. - ANSWERSTrue
Helping establish a starting point for goals, objectives, and related strategies is an
appropriate use of the SWOT analysis. - ANSWERSTrue
Financial forecasts should be based on historical data derived from a linear trend
analysis. - ANSWERSFalse
Which statement below is a statement to avoid when developing an effective mission
statement? - ANSWERSA restatement of the facility description
Revising a mission statement for a facility is an indication of what? - ANSWERSA sign
that the business changed in response to internal factors and external market conditions
Marketing is a subset of promotion. - ANSWERSTrue
Which of the following is not one of the five "P's" of marketing? - ANSWERSpublicity
Which type of Moment of Truth is building a brand at a facility? - ANSWERSinteractive
and non-interactive
What is an example of indirect competition to an 18-hole daily fee facility? -
ANSWERSJet-ski rental
selling yourself, selling the facility, and selling the game of golf are the three principal
layers of what type of marketing? - ANSWERSinternal focus
Which type of marketing strategy includes letters to the editor, television appearances,
speaking engagements, and special needs programs? - ANSWERSpublic
relations/publicity