MANAGEMENT EXAM (2025)
QUESTIONS WITH COMPLETE
SOLUTIONS
,SWOT Analysis - ANSWERSa _____ provides a structured method for assessing
business conditions and identifying and prioritizing key success factors
SWOT Analysis - ANSWERSa _____ identifiques important strengths that the facility
should maintain and leverage for positive performance, weaknesses that should be
improved, opportunities that should be taken advantage of and threats that should be
addressed and overcome
true - ANSWERSt/f: a swot analysis can be used to assess the entire facility as a whole,
or specific core business areas of the operation
strengths - ANSWERSwhich part of a SWOT analysis?
- course is successfully amortizing debt; even with a relatively low number of rounds
played
- ownership commitment to maintain to maintain current staffing levels in golf operations
while improving the business
opportunities - ANSWERSwhich part of a SWOT analysis?
- local economic conditions remain good. direct competitors are selling more rounds and
charging higher prices. if crescent ridge cam improve conditions and operations, there is
an opportunity to generate more play and revenue per round
- recent closing of a large, off-course, golf retailer presents an opportunity to sell more
merchandise in the golf shop
weaknesses - ANSWERSwhich part of a SWOT analysis?
- limited golf instruction and player development programs that fail to attract new players
or additional revenue
- declining facility conditions due to poor maintenance limit play and profitability
threats - ANSWERSwhich part of a SWOT analysis?
- other similar golf courses in the area offer nicer facilities with more amenities
- competition has well-established instruction, player development and tournament
programs
goal - ANSWERSa _____ is a measurable long-term desired outcome identified by the
planning team that may take three to five years to achieve
, objective - ANSWERSa(n) _____ is a short-term outcome (usually one fiscal year or
less) that is linked to achieving the long-term goal
SMART - ANSWERSeffective objectives are.....
- specific
- measurable
- achievable
- realistic
- time-oriented - ANSWERSwhat does SMART stand for?
1. financial
2. operational
3. promotional - ANSWERSstrategies generally fall into one of three categories...what
are they?
financial - ANSWERS_____ strategies affect the facility's income or expenses without
significant changes to the facility's operations
operational - ANSWERS_____ strategies that change the day-to-day work of the facility
and its staff
promotional - ANSWERS_____ strategies that change the way the facility's product is
positioned in the market
financial - ANSWERSwhat type of strategy?
- increasing/decreasing fees in one or more departments
- borrowing money for investment purposes
- creating "packages" the combine operations or services at an attractive price in order
to attract a specific customer base
- retiring debt to increase profit
- reducing operating expenses without changing operational procedures
operational - ANSWERSwhat type of strategy?
- installing a new point-of-sale system to increase efficiency of transactions or
operations
- developing lesson tournament programs aimed at specific demographic groups
- expanding one or more operations, such as the golf shop, putting and chipping area,
or golf range
- changing the maintenance strategies for certain holes to speed up play
- renegotiating vendor contracts and reducing vendor choices
- hiring new staff or modifying schedules
- reducing stagg to control expenses