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A sales manager meets with a salesperson to establish goals and expected
outcomes for the upcoming sales cycle. The salesperson leaves the meeting
understanding how performance will be evaluated. Which approach is the sales
manager using for this performance appraisal?
A. Management by objectives
B. Behavioral observation scales
C. Behaviorally anchored rating scales
D. Critical incident technique - ANSWER-A. Management by objectives
A sales manager is designing a commission structure for sales team members.
The commissions will be based on each salesperson's monthly sales less
variable expenses. Which income statement is the basis for the sales
commission structure?
A. Contribution margin
B. Full costing
C. Traditional
D. Balance sheet - ANSWER-A. Contribution margin
A sales manager explains to the chief executive officer (CEO) that they can
reduce costs by outsourcing the sales of the product. Which loss should concern
the CEO if this change is approved?
A. Control
,B. Market access
C. Buyers
D. Production - ANSWER-A. Control
Why should a company use open-source frameworks?
A. To adapt coding based on needs
B. To increase profit with single supplier
C. To reduce enterprise resource planning
D. To increase material requirements planning - ANSWER-A. To adapt coding
based on needs
A company recently conducted a focus group to determine which features and
benefits customers are interested in receiving from its brand. The company
plans to redesign its offerings based on the customer feedback. Which factor
will the company need to consider when developing sales forecasts?
A. Personnel
B. Competitor
C. Product
D. Economy - ANSWER-C. Product
A large manufacturer wants to replace its aging machines. The manufacturer
determines what the machines must do and then seeks to have suppliers submit
bids on the price, quality, and after-sales service. What should the manufacturer
use to solicit the suppliers' bids?
A. Requests for proposal
B. Single-source bid
C. Performance review
D. Quality survey - ANSWER-A. Requests for proposal
, A company offering online tax preparation software finds that despite stellar
sales numbers, its revenue is lower than expected. Upon further analysis, the
company determines that customer satisfaction drops significantly after the first
year, and only 25% of customers maintain the service after three years of use.
How should this company remedy its problem?
A. Evaluate website visits
B. Conduct sales forecasting
C. Develop retention strategies
D. Monitor sales performance - ANSWER-C. Develop retention strategies
A company is concerned about a future decrease in sales so the sales manager
begins monitoring and tracking historical trends of why customers are
discontinuing the purchase of their products. Which type of predictive analytics
is being used by this sales manager?
A. Lead scoring
B. Customer attrition
C. Sales cycle efficiency
D. Predictive forecasting - ANSWER-B. Customer attrition
Which type of organizational structure causes conflict in a salesperson's
performance due to having multiple bosses?
A. Matrix
B. Function
C. Hierarchy
D. Department - ANSWER-A. Matrix
What is a disadvantage of a matrix structure?
A. Skills are pooled together.
B. Teams can be disbanded quickly.
C. Employees have two direct supervisors.