Exam Questions and CORRECT Answers
Statistics - CORRECT ANSWER Collection of methods for planning experiments, obtaining
data, organizing, summarizing, presenting, analyzing, interpreting, and drawing conclusions
based on data.
It is now possible to collect and store vast amounts of data about users because - CORRECT
ANSWER relatively low cost of computer storage and processing power
Analytics - CORRECT ANSWER the science of fact-based decision making
descriptive analytics - CORRECT ANSWER depict and then describe the characteristics of
what is being studied
predictive analytics - CORRECT ANSWER use data from the past to predict the future
prescriptive analytics - CORRECT ANSWER include experimental design and optimization
to suggest a course of action
descriptive and predictive analytics use (blank) to project trends int he future - CORRECT
ANSWER past data
prescriptive analytics can make use of (blank) to make suggestions and help direct your decisions
- CORRECT ANSWER current and future projected data
optimization - CORRECT ANSWER prescriptive analytics technique that seeks to maximize
a certain variable in relation to another
variable - CORRECT ANSWER an expression that can be assigned to any of a set of values
, big data - CORRECT ANSWER a broad term for datasets so large or complex that traditional
data processing applications are inadequate.
structured data - CORRECT ANSWER data in a numeric form that can be easily put into
rows or columns. credit card transactions through a website
unstructured data - CORRECT ANSWER text, images and clickstreams.
davenport-kim 3 stage model - CORRECT ANSWER framing the problem
solving the problem
communicating results
framing the problem - CORRECT ANSWER problem recognition and a review of previous
findings
problem recognition - CORRECT ANSWER identifying stakeholders, focusing on decisions,
identifying the kind of story you're going to tell, determining the scope of the problem, getting
specific about what you're trying to find out
solving the problem - CORRECT ANSWER the modeling step, the data collection step and
the data analysis step. The stage that involves the most intense statistics and data work
modeling step - CORRECT ANSWER simplified representation meant to solve a particular
problem
data collection step - CORRECT ANSWER data is gathered either from primary or secondary
sources and then measured