Questions and CORRECT Answers
Prescriptive - CORRECT ANSWER Analytics is a broad term that refers to a variety of tools
that inform managerial decisions.
Which term can be used to describe managerial decisions
Relatively lower cost of computer storage
Higher computer processing power - CORRECT ANSWER What are two reasons for the
increasing use of analytics in organizational decision making?
Choose 2 answers
By quantifying risk - CORRECT ANSWER In what way does probability theory inform
decision-making for managers?
Ordinal data - CORRECT ANSWER Which type of data are the Olympic medals of gold,
silver, and bronze examples of?
It reduces the amount of incomplete data.
It cleans data. - CORRECT ANSWER What are some of the aspects of data quality
management?
Choose 2 answers
Missing data
Misspelled data - CORRECT ANSWER Which two attributes indicate potential data quality
issues when evaluating a set of nominal data?
, Choose 2 answers
Systematic error - CORRECT ANSWER When conducting a study that measures an
individual's weight, all scales are calibrated prior to use in measurement.
Which type of error should this procedure significantly reduce?
The response variable - CORRECT ANSWER An advertising manager creates a research
study by presenting low, medium, or high frequency of the same ad in matched markets. The
manager then reports on sales in each market location.
What is the term for the different sales in this study?
Cohort study - CORRECT ANSWER A healthcare study follows a particular sample over
time to identify how the health habits of teenagers impact their likelihood of acquiring various
diseases later in their life in the hope that the healthcare organization will be able to create early
prevention programs.
Which type of research design does this study describe?
Systematic error
Omission error - CORRECT ANSWER Several missing values in a particular field in a
dataset were observed. The likelihood of a record having a missing value is correlated to another
variable in the dataset.
Which two types of error might be introduced into the dataset if the removed record included
missing values?
Choose 2 answers
Number of purchases per e-mail