Questions and CORRECT Answers
Analytics is a broad term that refers to a variety of tools that inform managerial decisions.Which
term can be used to describe managerial decisions? - CORRECT ANSWER Prescriptive
What are two reasons for the increasing use of analytics in organizational decision-making? -
CORRECT ANSWER Relatively lower cost of computer storage; Higher computer
processing power
How does probability theory inform decision-making for managers? - CORRECT
ANSWER By quantifying risk
Which type of data are the Olympic medals of gold, silver, and bronze examples of? -
CORRECT ANSWER Ordinal data
What are two aspects of data quality management? - CORRECT ANSWER It reduces the
amount of incomplete data.; It cleans data.
Which two attributes indicate potential data quality issues when evaluating a set of nominal data?
- CORRECT ANSWER Missing data; misspelled data
When conducting a study that measures an individual's weight, all scales are calibrated prior to
use in measurement.Which type of error should this procedure significantly reduce? -
CORRECT ANSWER systematic
An advertising manager creates a research study by presenting low, medium, or high frequency
of the same ad in matched markets. The manager then reports on sales in each market
location.What is the term for the different sales in this study? - CORRECT
ANSWER response variable
, A healthcare study follows a particular sample over time to identify how the health habits of
teenagers impact their likelihood of acquiring various diseases later in their life. The healthcare
organization hopes this data will allow them to create early prevention programs.Which type of
research design does this study describe? - CORRECT ANSWER Cohort Study
Several missing values in a particular field in a dataset were observed. The likelihood of a record
having a missing value is correlated to another variable in the dataset.Which two types of error
might be introduced into the dataset if the removed record included missing values? - CORRECT
ANSWER Systematic and Omission Error
A company is trying to increase its online sales revenue by improving its email advertising
campaign for repeat customers as well as new customers.Which two variables would be used in
determining a campaign to maximize revenue gain? - CORRECT ANSWER Number of
purchases per email; spending per purchase
A company that raises turkeys is hoping to increase the rate of growth of the turkeys while
controlling the cost of feeding them. It has determined that feeds containing both nutrients and
protein can be used.Which decision-making technique is most appropriate for this company to
minimize the cost of feeding the birds? - CORRECT ANSWER Linear Programming
Compare outcomes of different drug testing results - CORRECT ANSWER ANOVA
Understand effective marketing to spend advertising dollars efficiently - CORRECT
ANSWER Correlation
Monitor production process - CORRECT ANSWER Control Charts
A researcher concludes that bananas create healthy children because the researcher's notes
indicate that children who eat a banana every day are healthy.Which misuse of statistics would
this study be an example of if these children also eat a balanced diet and exercise daily -
CORRECT ANSWER Confusion of association and causality