Test Bank for Essentials of Marketing 18th Edition by Joseph Cannon| Complete Chapters 1-19|| GRADED A+

Test Bank

Essentials Of Marketing
By Joseph Cannon


16th Edition




Page | 1

,Chapter 1

1) Marketing Is Basically Selling And Advertising.

⊚ True

⊚ False



2) Making Goods Or Performing Services Is Called Production.

⊚ True

⊚ False



3) Estimating What Price Consumers Are Willing To Pay For A Product And Assessing Whether The
Firm CanMake A Profit Selling At That Price Is An Example Of A Production Activity.

⊚ True

⊚ False



4) Marketing Can Provide Needed Direction For Production And Help Make Sure That The Right
Goods AndServices Find Their Way To Interested Consumers.

⊚ True

⊚ False



5) Marketing Plays An Essential Role In Creating Customer Satisfaction.

⊚ True

⊚ False



6) If A Firm Produces The Right Goods Or Services, Marketing Has Little Role To Play In Creating
CustomerSatisfaction.

⊚ True

⊚ False



Page | 2

,7) In advanced economies, marketing costs about 10 percent of each consumer‘s dollar.

⊚ true

⊚ false



8) Marketing Encourages The Development And Spread Of New Ideas, Goods, And Services.

⊚ True

⊚ False



9) Marketing Is Both A Set Of Activities Performed By Organizations And A Social Process.

⊚ True

⊚ False



10) Marketing Is The Performance Of Activities That Seek To Accomplish An Organization‘S
Objectives By Anticipating Customer Or Client Needs And Directing A Flow Of Need-Satisfying
Goods And Services From Producer To Customer Or Client.

⊚ True

⊚ False



11) The Micro View Of Marketing Is Mainly Concerned With The Activities Performed By Organizations.

⊚ True

⊚ False



12) Marketing Only Applies To For-Profit Organizations.

⊚ True

⊚ False




Page | 3

, 13) Marketing activities should begin with potential customer needs, not with the production process.

⊚ true

⊚ false



14) Production, Not Marketing, Should Determine What Products Are To Be Made.

⊚ True

⊚ False



15) Marketing Does Not Occur Unless There Are Two Or More Parties Who Want To Exchange
Something ForSomething Else.

⊚ True

⊚ False



16) In A Pure Subsistence Economy—When Each Family Unit Produces Everything It
Consumes—NoMarketing Is Involved.

⊚ True

⊚ False



17) Marketing Is Concerned With Individual Transactions Rather Than With Building Ongoing
RelationshipsWith Customers, Because That Is The Job Of The Public Relations Department.

⊚ True

⊚ False



18) Macro-Marketing Emphasizes How The Whole Marketing System Works.

⊚ True

⊚ False




Page | 4