BUAD 332 final Exam, business logistics exam, supply
chain management, BUAD test questions, operational
strategy, BUAD 332 answers|| LATEST UPDATE
2025/26
What is direct marketing? -CORRECTANSWER connecting directly with carefully
targeted individual consumers to both obtain an immediate response and cultivate
lasting customer relationships
what are some forms of direct marketing? -CORRECTANSWER - face-to-face selling
(special type of direct marketing)
- direct-mail marketing
- catalog marketing
- telemarketing
- direct-response television marketing
- kiosk marketing
- new digital technologies
- online marketing
define direct mail marketing -CORRECTANSWER - involves sending an offer,
announcement, reminder, or other time to a person at a particular physical or virtual
address
- largest direct marketing medium
,- well-suited to one-to-one communication
- use of traditional forms has declined as marketers switch to newer digital forms
- can be used effectively in combination with other media, such as web sites
- often perceived as "junk mail"
what did JDA do with their direct mail marketing? -CORRECTANSWER - combined
direct mail with personalized URLs cost JDA $60,000 but yielded a high response rate
and $13 million in sales.
define catalog marketing -CORRECTANSWER direct marketing through print, video, or
digital catalogs that are *mailed* to select customers, made available in stores, or
presented online
what are some catalog marketing trends -CORRECTANSWER more and more catalogs
are going digital:
- minimizes costs, and web space is unlimited
- allows real-time merchandising
print catalogs are still the primary medium
- drives web traffic and can create an emotional connection to the consumer
define telephone marketing -CORRECTANSWER - used in both consumer and B2B
markets
,- marketers use outbound and inbound calls
- outbound: sell directly to consumer
- inbound: toll-free ordering (federal trade commission)
- do-not-call legislation has impacted the telemarketing industry
- many telemarketers have shifted to other forms of direct marketing
the largest medium for direct marketing is:
A. direct mail marketing
B. kiosk marketing
C. direct response TV marketing
D. catalog marketing -CORRECTANSWER A. direct mail marketing
describe the onmi-channel -CORRECTANSWER your website in the middle
- search
- social media and mobile
- wearable and augmented reality and filters
all lead to traditional advertising and marketing
(chapter 14 slide 8)
what was the point of Moon talking about sweet truth dental? -CORRECTANSWER he
wanted to show the different forms of marketing that the company uses like posting in
magazines, their website, and social media
, how can search benefit direct marketing -CORRECTANSWER - paid for SEO (search
engine optimization)
- bought google ad-words for general searches and keyword searches
- ex. google
companies pay for their websites to be at the top of the search engines to get the most
customer views
due to the pandemic what type of marketing has increased in spending? -
CORRECTANSWER mobile ad spending surged 26% in 2020 as pandemic fueled
demand
what two things drive companies to use mobile marketing? -CORRECTANSWER 1.
eyeballs
2. instant feedback data
as discussed in the video we watched in class, one of the most important elements of
mobile marketing is that it introduces __________ as a relevant customer characteristic
that marketers can use to deliver persuasive messages
A. location
B. income
chain management, BUAD test questions, operational
strategy, BUAD 332 answers|| LATEST UPDATE
2025/26
What is direct marketing? -CORRECTANSWER connecting directly with carefully
targeted individual consumers to both obtain an immediate response and cultivate
lasting customer relationships
what are some forms of direct marketing? -CORRECTANSWER - face-to-face selling
(special type of direct marketing)
- direct-mail marketing
- catalog marketing
- telemarketing
- direct-response television marketing
- kiosk marketing
- new digital technologies
- online marketing
define direct mail marketing -CORRECTANSWER - involves sending an offer,
announcement, reminder, or other time to a person at a particular physical or virtual
address
- largest direct marketing medium
,- well-suited to one-to-one communication
- use of traditional forms has declined as marketers switch to newer digital forms
- can be used effectively in combination with other media, such as web sites
- often perceived as "junk mail"
what did JDA do with their direct mail marketing? -CORRECTANSWER - combined
direct mail with personalized URLs cost JDA $60,000 but yielded a high response rate
and $13 million in sales.
define catalog marketing -CORRECTANSWER direct marketing through print, video, or
digital catalogs that are *mailed* to select customers, made available in stores, or
presented online
what are some catalog marketing trends -CORRECTANSWER more and more catalogs
are going digital:
- minimizes costs, and web space is unlimited
- allows real-time merchandising
print catalogs are still the primary medium
- drives web traffic and can create an emotional connection to the consumer
define telephone marketing -CORRECTANSWER - used in both consumer and B2B
markets
,- marketers use outbound and inbound calls
- outbound: sell directly to consumer
- inbound: toll-free ordering (federal trade commission)
- do-not-call legislation has impacted the telemarketing industry
- many telemarketers have shifted to other forms of direct marketing
the largest medium for direct marketing is:
A. direct mail marketing
B. kiosk marketing
C. direct response TV marketing
D. catalog marketing -CORRECTANSWER A. direct mail marketing
describe the onmi-channel -CORRECTANSWER your website in the middle
- search
- social media and mobile
- wearable and augmented reality and filters
all lead to traditional advertising and marketing
(chapter 14 slide 8)
what was the point of Moon talking about sweet truth dental? -CORRECTANSWER he
wanted to show the different forms of marketing that the company uses like posting in
magazines, their website, and social media
, how can search benefit direct marketing -CORRECTANSWER - paid for SEO (search
engine optimization)
- bought google ad-words for general searches and keyword searches
- ex. google
companies pay for their websites to be at the top of the search engines to get the most
customer views
due to the pandemic what type of marketing has increased in spending? -
CORRECTANSWER mobile ad spending surged 26% in 2020 as pandemic fueled
demand
what two things drive companies to use mobile marketing? -CORRECTANSWER 1.
eyeballs
2. instant feedback data
as discussed in the video we watched in class, one of the most important elements of
mobile marketing is that it introduces __________ as a relevant customer characteristic
that marketers can use to deliver persuasive messages
A. location
B. income
