,1. During intermediate problem solving, consumers are not motivated to rigorously evaluate each alternative,
hence they often engage in heuristics to help them.
a. True
b. False
ANSWER: True
POINTS: 1
DIFFICULTY: Moderate
LEARNING OBJECTIVES: COBE.KARD.l5.09.01- 09.01
NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic
STATE STANDARDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics
TOPICS: AACSB Reflective Thinking Skills
CB&C Model Customer
KEYWORDS: Bloom's: Knowledge
2. One way to consider and categorize consumer decision making is to consider processing effort and involvement.
a. True
b. False
ANSWER: True
POINTS: 1
DIFFICULTY: Easy
LEARNING OBJECTIVES: COBE.KARD.l5.09.01- 09.01
NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic
STATE STANDARDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics
TOPICS: AACSB Reflective Thinking Skills
CB&C Model Customer
KEYWORDS: Bloom's: Knowledge
3. Brand laziness can explain many consumer routine choices.
a. True
b. False
ANSWER: True
POINTS: 1
DIFFICULTY: Easy
LEARNING OBJECTIVES: COBE.KARD.l5.09.01- 09.01
NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic
STATE STANDARDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics
TOPICS: AACSB Reflective Thinking Skills
CB&C Model Customer
KEYWORDS: Bloom's: Knowledge
,4. While brand laziness is a common occurrence, it is actually an irrational way to make purchase decisions.
a. True
b. False
ANSWER: False
POINTS: 1
DIFFICULTY: Easy
LEARNING OBJECTIVES: COBE.KARD.15.09.01- 09.01
NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic
STATE STANDARDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics
TOPICS: AACSB Reflective Thinking Skills
CB&C Model Customer
KEYWORDS: Bloom's: Knowledge
5. The difference between brand loyalty and brand laziness can be explained by the amount of information processing a
person does.
a. True
b. False
ANSWER: False
POINTS: 1
DIFFICULTY: Challenging
LEARNING OBJECTIVES: COBE.KARD.15.09.01- 09.01
NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic
STATE STANDARDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics
TOPICS: AACSB Reflective Thinking Skills
CB&C Model Customer
KEYWORDS: Bloom's: Comprehension
6. Variety seeking is the opposite of brand loyalty in terms of involvement and information processing.
a. True
b. False
ANSWER: True
POINTS: 1
DIFFICULTY: Moderate
LEARNING OBJECTIVES: COBE.KARD.15.09.01- 09.01
NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic
STATE STANDARDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics
TOPICS: AACSB Reflective Thinking Skills
CB&C Model Customer
KEYWORDS: Bloom's: Knowledge
, 7. Paul recently switched from regular soda to diet sodas because he wants to lose weight. In this case, Paul is
engaging in intrinsic variety seeking.
a. True
b. False
ANSWER: False
POINTS: 1
DIFFICULTY: Challenging
LEARNING OBJECTIVES: COBE.KARD.15.09.01- 09.01
NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic
STATE STANDARDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics
TOPICS: AACSB Reflective Thinking Skills
CB&C Model Customer
KEYWORDS: Bloom's: Comprehension
8. Consumers tend to engage in more variety seeking when they purchase products for themselves versus when they
purchase products for others.
a. True
b. False
ANSWER: False
POINTS: 1
DIFFICULTY: Moderate
LEARNING OBJECTIVES: COBE.KARD.15.09.01- 09.01
NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic
STATE STANDARDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics
TOPICS: AACSB Reflective Thinking Skills
CB&C Model Customer
KEYWORDS: Bloom's: Knowledge
9. Christina and Claire are roommates. When Christina shops, she likes to stock up on everything she will need for the
next couple of weeks. Claire prefers to only shop for what she needs for the next day or two, making more shopping
trips. Christina is more likely to engage in variety seeking than Claire.
a. True
b. False
ANSWER: True
POINTS: 1
DIFFICULTY: Challenging
LEARNING OBJECTIVES: COBE.KARD.15.09.01- 09.01
NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic
STATE STANDARDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics
TOPICS: AACSB Reflective Thinking Skills
CB&C Model Customer
KEYWORDS: Bloom's: Comprehension
hence they often engage in heuristics to help them.
a. True
b. False
ANSWER: True
POINTS: 1
DIFFICULTY: Moderate
LEARNING OBJECTIVES: COBE.KARD.l5.09.01- 09.01
NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic
STATE STANDARDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics
TOPICS: AACSB Reflective Thinking Skills
CB&C Model Customer
KEYWORDS: Bloom's: Knowledge
2. One way to consider and categorize consumer decision making is to consider processing effort and involvement.
a. True
b. False
ANSWER: True
POINTS: 1
DIFFICULTY: Easy
LEARNING OBJECTIVES: COBE.KARD.l5.09.01- 09.01
NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic
STATE STANDARDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics
TOPICS: AACSB Reflective Thinking Skills
CB&C Model Customer
KEYWORDS: Bloom's: Knowledge
3. Brand laziness can explain many consumer routine choices.
a. True
b. False
ANSWER: True
POINTS: 1
DIFFICULTY: Easy
LEARNING OBJECTIVES: COBE.KARD.l5.09.01- 09.01
NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic
STATE STANDARDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics
TOPICS: AACSB Reflective Thinking Skills
CB&C Model Customer
KEYWORDS: Bloom's: Knowledge
,4. While brand laziness is a common occurrence, it is actually an irrational way to make purchase decisions.
a. True
b. False
ANSWER: False
POINTS: 1
DIFFICULTY: Easy
LEARNING OBJECTIVES: COBE.KARD.15.09.01- 09.01
NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic
STATE STANDARDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics
TOPICS: AACSB Reflective Thinking Skills
CB&C Model Customer
KEYWORDS: Bloom's: Knowledge
5. The difference between brand loyalty and brand laziness can be explained by the amount of information processing a
person does.
a. True
b. False
ANSWER: False
POINTS: 1
DIFFICULTY: Challenging
LEARNING OBJECTIVES: COBE.KARD.15.09.01- 09.01
NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic
STATE STANDARDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics
TOPICS: AACSB Reflective Thinking Skills
CB&C Model Customer
KEYWORDS: Bloom's: Comprehension
6. Variety seeking is the opposite of brand loyalty in terms of involvement and information processing.
a. True
b. False
ANSWER: True
POINTS: 1
DIFFICULTY: Moderate
LEARNING OBJECTIVES: COBE.KARD.15.09.01- 09.01
NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic
STATE STANDARDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics
TOPICS: AACSB Reflective Thinking Skills
CB&C Model Customer
KEYWORDS: Bloom's: Knowledge
, 7. Paul recently switched from regular soda to diet sodas because he wants to lose weight. In this case, Paul is
engaging in intrinsic variety seeking.
a. True
b. False
ANSWER: False
POINTS: 1
DIFFICULTY: Challenging
LEARNING OBJECTIVES: COBE.KARD.15.09.01- 09.01
NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic
STATE STANDARDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics
TOPICS: AACSB Reflective Thinking Skills
CB&C Model Customer
KEYWORDS: Bloom's: Comprehension
8. Consumers tend to engage in more variety seeking when they purchase products for themselves versus when they
purchase products for others.
a. True
b. False
ANSWER: False
POINTS: 1
DIFFICULTY: Moderate
LEARNING OBJECTIVES: COBE.KARD.15.09.01- 09.01
NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic
STATE STANDARDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics
TOPICS: AACSB Reflective Thinking Skills
CB&C Model Customer
KEYWORDS: Bloom's: Knowledge
9. Christina and Claire are roommates. When Christina shops, she likes to stock up on everything she will need for the
next couple of weeks. Claire prefers to only shop for what she needs for the next day or two, making more shopping
trips. Christina is more likely to engage in variety seeking than Claire.
a. True
b. False
ANSWER: True
POINTS: 1
DIFFICULTY: Challenging
LEARNING OBJECTIVES: COBE.KARD.15.09.01- 09.01
NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic
STATE STANDARDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics
TOPICS: AACSB Reflective Thinking Skills
CB&C Model Customer
KEYWORDS: Bloom's: Comprehension
