Stuvia.com - The Marketplace to Buy and Sell your Study
ss ss ss ss ss ss ss ss ss
Material
, Stuvia.com - The Marketplace to Buy and Sell your Study
ss ss ss ss ss ss ss ss ss
Material
TEST BANK FOR MARKETING: REAL PEOPLE, REAL CHOICES, 10TH EDITION BY MICHAEL R.
ss ss ss ss ss ss ss ss ss ss ss ss
ss SOLOMON, GREG W. MARSHALL AND ELNORA W. STUART
s s ss ss ss ss ss ss
TABLE OF CONTENT
ss ss
PART 1: UNDERSTAND THE VALUE PROPOSITION
ss ss ss ss ss
1. Welcome to the World of Marketing: Create and Deliver Value
ss ss ss ss ss ss ss ss ss
2. Global, Ethical, and Sustainable Marketing
ss ss ss ss
3. Strategic Market Planning
ss ss
Supplement: Build a Marketing Plan ss ss ss ss
PART 2: DETERMINE THE VALUE PROPOSITIONS DIFFERENT CUSTOMERS WANT
ss ss ss ss ss ss ss ss
4. Market Research ss
, Stuvia.com - The Marketplace to Buy and Sell your Study
ss ss ss ss ss ss ss ss ss
Material
5. Marketing Analytics: Welcome to the Era of Big Data!
ss ss ss ss ss ss ss ss
6. Understand Consumer and Business Markets
ss ss ss ss
7. Segmentation, Target Marketing, and Positioning
ss ss ss ss
, Stuvia.com - The Marketplace to Buy and Sell your Study
ss ss ss ss ss ss ss ss ss
Material
PART 3: DEVELOP THE VALUE PROPOSITION FOR THE CUSTOMER
ss ss ss ss ss ss ss ss
8. Product I: Innovation and New Product Development
ss ss ss ss ss ss
9. Product II: Product Strategy, Branding, and Product Management
ss ss ss ss ss ss ss
10. Price: What Is the Value Proposition Worth?
ss ss ss ss ss ss
Supplement: Marketing Mathss ss
PART 4: DELIVER AND COMMUNICATE THE VALUE PROPOSITION
ss ss ss ss ss ss ss
11. Deliver the Goods: Determine the Distribution Strategy
ss ss ss ss ss ss
12. Deliver the Customer Experience: Goods and Services via Bricks and Clicks
ss ss ss ss ss ss ss ss ss ss
13. Promotion I: Advertising One to Many Marketing Communications
ss ss ss ss ss ss ss
ss ss ss ss ss ss ss ss ss
Material
, Stuvia.com - The Marketplace to Buy and Sell your Study
ss ss ss ss ss ss ss ss ss
Material
TEST BANK FOR MARKETING: REAL PEOPLE, REAL CHOICES, 10TH EDITION BY MICHAEL R.
ss ss ss ss ss ss ss ss ss ss ss ss
ss SOLOMON, GREG W. MARSHALL AND ELNORA W. STUART
s s ss ss ss ss ss ss
TABLE OF CONTENT
ss ss
PART 1: UNDERSTAND THE VALUE PROPOSITION
ss ss ss ss ss
1. Welcome to the World of Marketing: Create and Deliver Value
ss ss ss ss ss ss ss ss ss
2. Global, Ethical, and Sustainable Marketing
ss ss ss ss
3. Strategic Market Planning
ss ss
Supplement: Build a Marketing Plan ss ss ss ss
PART 2: DETERMINE THE VALUE PROPOSITIONS DIFFERENT CUSTOMERS WANT
ss ss ss ss ss ss ss ss
4. Market Research ss
, Stuvia.com - The Marketplace to Buy and Sell your Study
ss ss ss ss ss ss ss ss ss
Material
5. Marketing Analytics: Welcome to the Era of Big Data!
ss ss ss ss ss ss ss ss
6. Understand Consumer and Business Markets
ss ss ss ss
7. Segmentation, Target Marketing, and Positioning
ss ss ss ss
, Stuvia.com - The Marketplace to Buy and Sell your Study
ss ss ss ss ss ss ss ss ss
Material
PART 3: DEVELOP THE VALUE PROPOSITION FOR THE CUSTOMER
ss ss ss ss ss ss ss ss
8. Product I: Innovation and New Product Development
ss ss ss ss ss ss
9. Product II: Product Strategy, Branding, and Product Management
ss ss ss ss ss ss ss
10. Price: What Is the Value Proposition Worth?
ss ss ss ss ss ss
Supplement: Marketing Mathss ss
PART 4: DELIVER AND COMMUNICATE THE VALUE PROPOSITION
ss ss ss ss ss ss ss
11. Deliver the Goods: Determine the Distribution Strategy
ss ss ss ss ss ss
12. Deliver the Customer Experience: Goods and Services via Bricks and Clicks
ss ss ss ss ss ss ss ss ss ss
13. Promotion I: Advertising One to Many Marketing Communications
ss ss ss ss ss ss ss
