Part II Test Bank
1. According to Hall, ideological statements are made by individuals, but ideologies are not the
product of individual consciousness.
*a. True
b. False
2. Inferential racism draws on unquestioned assumptions.
*a. True
b. False
3. Race is a political construct.
*a. True
b. False
4. Hall proposed what three possible audience responses to the dominant ideology contained in
the media text’s codes?
a. negotiated, mainstream, emotional reading
b. oppositional , psychological, economic reading
c. emotional, gendered, dominant reading
*d. dominant, negotiated, and oppositional reading
5. In a Pottery Barn Kids catalogue there are pictures of white boys and boys of color, however
when comparing the images, the white boys are shown engaging in a variety of activities such
as academics and astronomy and the boys of color are associated with athletics only.
According to Hall, this is
a. not a problem.
b. an example of overt racism.
*c. an example of inferential racism.
d. none of the above.
6. Which is NOT part of Hall’s description of ideology?
a. they are a chain of meanings.
b. they are not the product of individual consciousness.
*c. they are created through an individualized process that works by conscious intention.
d. they allow people to make ideological statements as if they were authentic.
7. The Barbie Liberation Organization is an example of
a. a new direction in Mattel’s marketing strategy.
*b. a counterhegemonic strategy.
c. dominant ideology.
d. high culture.
8. A queer theory perspective is only relevant when studying gay or lesbian characters in media
texts.
a. True
*b. False
SCHOLARVAULT
1. According to Hall, ideological statements are made by individuals, but ideologies are not the
product of individual consciousness.
*a. True
b. False
2. Inferential racism draws on unquestioned assumptions.
*a. True
b. False
3. Race is a political construct.
*a. True
b. False
4. Hall proposed what three possible audience responses to the dominant ideology contained in
the media text’s codes?
a. negotiated, mainstream, emotional reading
b. oppositional , psychological, economic reading
c. emotional, gendered, dominant reading
*d. dominant, negotiated, and oppositional reading
5. In a Pottery Barn Kids catalogue there are pictures of white boys and boys of color, however
when comparing the images, the white boys are shown engaging in a variety of activities such
as academics and astronomy and the boys of color are associated with athletics only.
According to Hall, this is
a. not a problem.
b. an example of overt racism.
*c. an example of inferential racism.
d. none of the above.
6. Which is NOT part of Hall’s description of ideology?
a. they are a chain of meanings.
b. they are not the product of individual consciousness.
*c. they are created through an individualized process that works by conscious intention.
d. they allow people to make ideological statements as if they were authentic.
7. The Barbie Liberation Organization is an example of
a. a new direction in Mattel’s marketing strategy.
*b. a counterhegemonic strategy.
c. dominant ideology.
d. high culture.
8. A queer theory perspective is only relevant when studying gay or lesbian characters in media
texts.
a. True
*b. False
SCHOLARVAULT
