EXCELCENTRE LEARNING INSTITUTE 0846244729
PU E
SHI
NG Y L E NC
OU TO THE GATE OF EXC EL
Education is the most powerful weapon which you can use to change the world
,EXCELCENTRE LEARNING INSTITUTE 0846244729
WARNING: PLEASE NOTE THAT PLAGIARISM IS A SERIOUS ACADEMIC
OFFENSE, therefore students must use this document ONLY as a guideline. Hence
students have regenerated their own (personalized) solutions paying particular
attention to module contents as prescribed by module facilitators, lecturers and
supervisors. This document’s purpose is to compact all sources of information that
might be relevant to students’ assignments, hence additional knowledge on the
provided information is not restricted by the authors. However, submitting this
document as one’s final work is considered unethical, and students should be
penalized. If this document is plagiarized by the users and fails, EXCELCENTRE
should not be rendered accountable since the contents in this document only give
learners a kick-start on what is expected of them from their areas of
specialty.CAUTION: STUDENTS ARE NOT MANDATED TO USE EVERY DETAIL IN
THIS DOCUMENT IN WRITING THEIR ASSIGNMENT
Education is the most powerful weapon which you can use to change the world
, EXCELCENTRE LEARNING INSTITUTE 0846244729
Introduction
Strategic management plays a central role in determining how organisations survive and thrive
in environments marked by uncertainty, competition, and rapid change. At its core, it provides
the framework for how companies define long-term objectives, allocate resources, and adapt
to evolving external and internal pressures. This assignment explores key dimensions of
strategic management through the case of Michelin, focusing on how the company transformed
its organisational structure, applied learning mechanisms, and aligned its leadership with
sustainability goals. By analysing Michelin’s transition from a traditional pyramidal structure
to a flatter and more collaborative model, the discussion highlights the importance of
adaptability, innovation, and responsible leadership in achieving sustainable success. Attention
is also given to the strategic execution of projects, the role of governance, and the integration
of risk management into business practice. In doing so, the assignment illustrates the
interconnectedness of learning, leadership, culture, and structure in shaping the long-term
competitiveness and resilience of modern organisations.
QUESTION 1
“Organisations will not survive over the long term without the ability to learn and adapt
to changing environments.”
1.1 Becoming a learning organisation.
Apply any FIVE of these mechanisms to the Michelin company throughout its history of
publishing the Michelin guide. In your answer, you need to identify the mechanism and
then apply it to the company. (10 marks, of which one mark is awarded for correctly
identifying the mechanism, and one mark is awarded for the correct application of the
mechanism to the company) [10 marks]
Organizations, to ensure long-term survival, must possess the ability to learn and adapt to
changing environments. Michelin has demonstrated this through various mechanisms
throughout the history of publishing its guide.
The following are five mechanisms Michelin has utilized to become a learning organization:
Leadership commitment to learning: From its inception in 1888, the Michelin brothers,
André and Édouard, displayed this commitment by recognizing driving and mobility as a
lasting trend even when there were fewer than 3,000 cars in France. This foresight led them to
Education is the most powerful weapon which you can use to change the world
PU E
SHI
NG Y L E NC
OU TO THE GATE OF EXC EL
Education is the most powerful weapon which you can use to change the world
,EXCELCENTRE LEARNING INSTITUTE 0846244729
WARNING: PLEASE NOTE THAT PLAGIARISM IS A SERIOUS ACADEMIC
OFFENSE, therefore students must use this document ONLY as a guideline. Hence
students have regenerated their own (personalized) solutions paying particular
attention to module contents as prescribed by module facilitators, lecturers and
supervisors. This document’s purpose is to compact all sources of information that
might be relevant to students’ assignments, hence additional knowledge on the
provided information is not restricted by the authors. However, submitting this
document as one’s final work is considered unethical, and students should be
penalized. If this document is plagiarized by the users and fails, EXCELCENTRE
should not be rendered accountable since the contents in this document only give
learners a kick-start on what is expected of them from their areas of
specialty.CAUTION: STUDENTS ARE NOT MANDATED TO USE EVERY DETAIL IN
THIS DOCUMENT IN WRITING THEIR ASSIGNMENT
Education is the most powerful weapon which you can use to change the world
, EXCELCENTRE LEARNING INSTITUTE 0846244729
Introduction
Strategic management plays a central role in determining how organisations survive and thrive
in environments marked by uncertainty, competition, and rapid change. At its core, it provides
the framework for how companies define long-term objectives, allocate resources, and adapt
to evolving external and internal pressures. This assignment explores key dimensions of
strategic management through the case of Michelin, focusing on how the company transformed
its organisational structure, applied learning mechanisms, and aligned its leadership with
sustainability goals. By analysing Michelin’s transition from a traditional pyramidal structure
to a flatter and more collaborative model, the discussion highlights the importance of
adaptability, innovation, and responsible leadership in achieving sustainable success. Attention
is also given to the strategic execution of projects, the role of governance, and the integration
of risk management into business practice. In doing so, the assignment illustrates the
interconnectedness of learning, leadership, culture, and structure in shaping the long-term
competitiveness and resilience of modern organisations.
QUESTION 1
“Organisations will not survive over the long term without the ability to learn and adapt
to changing environments.”
1.1 Becoming a learning organisation.
Apply any FIVE of these mechanisms to the Michelin company throughout its history of
publishing the Michelin guide. In your answer, you need to identify the mechanism and
then apply it to the company. (10 marks, of which one mark is awarded for correctly
identifying the mechanism, and one mark is awarded for the correct application of the
mechanism to the company) [10 marks]
Organizations, to ensure long-term survival, must possess the ability to learn and adapt to
changing environments. Michelin has demonstrated this through various mechanisms
throughout the history of publishing its guide.
The following are five mechanisms Michelin has utilized to become a learning organization:
Leadership commitment to learning: From its inception in 1888, the Michelin brothers,
André and Édouard, displayed this commitment by recognizing driving and mobility as a
lasting trend even when there were fewer than 3,000 cars in France. This foresight led them to
Education is the most powerful weapon which you can use to change the world
