Igcse Travel & Tourism Paper 2 [Unit 5] Qu
Correct Answers
Why is Marketing & Promotion important to T&T Providers ? - CORRECT ANS✔✔1. Increased sale
more sales, more profit. TTPs need to widen customer base by attracting new customers.
2. Competitive advantage - TTPs should attract more customers than its competitors to survive the
3. Customer satisfaction - If customer needs are met by the product or service, they may return for
purchase/leisure/business purposes OR spread the positive word amongst family & friends. This cre
usage/market share/profit/brand loyalty.
Primary Market Research - CORRECT ANS✔✔It requires organisations to go out into the market &
& wants.
Types of Primary Research - CORRECT ANS✔✔1. Self-completion questionnaires - series of open
choice questions given directly to the customer to fill in.
2. Telephone & Internet surveys - customers are randomly contacted by phone/email or when visitin
3. Exit surveys - carried out as a visitor leaves an attraction in which opinions about the overall expe
facility is sought.
4. Focus Groups - a number of customers are led by a member of staff to discuss their views on a c
costly & time-consuming.
Secondary Market Research - CORRECT ANS✔✔Using existing information that has been collecte
purpose or using data from the organisation's own records.
It can be time-consuming as there is a lot of information to research through and find specific inform
organisation.
Correct Answers
Why is Marketing & Promotion important to T&T Providers ? - CORRECT ANS✔✔1. Increased sale
more sales, more profit. TTPs need to widen customer base by attracting new customers.
2. Competitive advantage - TTPs should attract more customers than its competitors to survive the
3. Customer satisfaction - If customer needs are met by the product or service, they may return for
purchase/leisure/business purposes OR spread the positive word amongst family & friends. This cre
usage/market share/profit/brand loyalty.
Primary Market Research - CORRECT ANS✔✔It requires organisations to go out into the market &
& wants.
Types of Primary Research - CORRECT ANS✔✔1. Self-completion questionnaires - series of open
choice questions given directly to the customer to fill in.
2. Telephone & Internet surveys - customers are randomly contacted by phone/email or when visitin
3. Exit surveys - carried out as a visitor leaves an attraction in which opinions about the overall expe
facility is sought.
4. Focus Groups - a number of customers are led by a member of staff to discuss their views on a c
costly & time-consuming.
Secondary Market Research - CORRECT ANS✔✔Using existing information that has been collecte
purpose or using data from the organisation's own records.
It can be time-consuming as there is a lot of information to research through and find specific inform
organisation.
