WSU COM 225 MIDTERM ACTUAL COMPLETE EXAM|WITH
ACCURATE QUESTIONS AND VERIFIED ANSWERS|GRADED
A
News and its Characteristics Ans✓✓✓ packaged info about current
events communicated to audiences through journalism systems
news media Ans✓✓✓ media providing the public with new information
about subjects of public interest
mass media Ans✓✓✓ Forms of communication, such as newspapers
and radio, that reach millions of people.
broadcast media Ans✓✓✓ Television and radio, as compared with print
media.
Broadcast network Ans✓✓✓ A corporation that provides live or
recorded content over a group of radio stations or television stations.
Pseudoevent Ans✓✓✓ promotional TV that looks lie sport content to
get audience hyped up EX. Evel Knevel
Advertising in the 1920s Ans✓✓✓ rise in advertising, new techniques
and loud slogans used
,Commercialization of sports Ans✓✓✓ Money rather than athletic
excellence came to dominate sports, winning at any cost
Encoding Ans✓✓✓ mediate the event providing consumers with just a
representation EX. Highlights
Decoding Ans✓✓✓ consumer interprets a media representation,
applying own filters
Polysemic representations Ans✓✓✓ Can be interpreted in multiple
ways depending on the consumer's identity, culture, and viewpoint
Rhetorical Analysis Ans✓✓✓ used by researchers to examine texts or
public speeches as they occur in society with the aim of interpreting
textual meaning
narrative arc Ans✓✓✓ the shape that a story takes as it moves from its
beginning to its end
brand Ans✓✓✓ a name, term, symbol, design, or combination thereof
that identifies a seller's products and differentiates them from
competitors' products
, content marketing Ans✓✓✓ creating, inspiring, and sharing brand
messages and conversations with and among consumers across a fluid
mix of paid, owned, earned, and shared channels
agenda setting Ans✓✓✓ media determines WHAT readers will think
about, news media influence important topics, if something is covered
more often (opinion leaders) making you think its important Ex. Ebola
Virus
Framing Ans✓✓✓ media determines HOW readers will view issue to
get the most support or attention
Priming Ans✓✓✓ media images will resonate in mind and stimulate
related thoughts EX. cartoon character play a trick that inflicts pain or
injury on another character, without permanent consequences, it could
make that person more likely to repeat the violent action in real life.
Brand journalism Ans✓✓✓ form of content marketing that combines
brand management with journalistic or cinematic storytelling to deliver
content directly to consumer
Disintermediation Ans✓✓✓ - brands communicate directly with the
public with no media filter EX. Twitter media seeks out diametrically
opposed viewpoints in response
ACCURATE QUESTIONS AND VERIFIED ANSWERS|GRADED
A
News and its Characteristics Ans✓✓✓ packaged info about current
events communicated to audiences through journalism systems
news media Ans✓✓✓ media providing the public with new information
about subjects of public interest
mass media Ans✓✓✓ Forms of communication, such as newspapers
and radio, that reach millions of people.
broadcast media Ans✓✓✓ Television and radio, as compared with print
media.
Broadcast network Ans✓✓✓ A corporation that provides live or
recorded content over a group of radio stations or television stations.
Pseudoevent Ans✓✓✓ promotional TV that looks lie sport content to
get audience hyped up EX. Evel Knevel
Advertising in the 1920s Ans✓✓✓ rise in advertising, new techniques
and loud slogans used
,Commercialization of sports Ans✓✓✓ Money rather than athletic
excellence came to dominate sports, winning at any cost
Encoding Ans✓✓✓ mediate the event providing consumers with just a
representation EX. Highlights
Decoding Ans✓✓✓ consumer interprets a media representation,
applying own filters
Polysemic representations Ans✓✓✓ Can be interpreted in multiple
ways depending on the consumer's identity, culture, and viewpoint
Rhetorical Analysis Ans✓✓✓ used by researchers to examine texts or
public speeches as they occur in society with the aim of interpreting
textual meaning
narrative arc Ans✓✓✓ the shape that a story takes as it moves from its
beginning to its end
brand Ans✓✓✓ a name, term, symbol, design, or combination thereof
that identifies a seller's products and differentiates them from
competitors' products
, content marketing Ans✓✓✓ creating, inspiring, and sharing brand
messages and conversations with and among consumers across a fluid
mix of paid, owned, earned, and shared channels
agenda setting Ans✓✓✓ media determines WHAT readers will think
about, news media influence important topics, if something is covered
more often (opinion leaders) making you think its important Ex. Ebola
Virus
Framing Ans✓✓✓ media determines HOW readers will view issue to
get the most support or attention
Priming Ans✓✓✓ media images will resonate in mind and stimulate
related thoughts EX. cartoon character play a trick that inflicts pain or
injury on another character, without permanent consequences, it could
make that person more likely to repeat the violent action in real life.
Brand journalism Ans✓✓✓ form of content marketing that combines
brand management with journalistic or cinematic storytelling to deliver
content directly to consumer
Disintermediation Ans✓✓✓ - brands communicate directly with the
public with no media filter EX. Twitter media seeks out diametrically
opposed viewpoints in response
