MRKT 345 Exam 3 questions with
complete solutions passed
Which of the following refers to the process where the raw data are checked for mistakes made
by the interviewer, the respondent, or the process of transferring responses into the data
warehouse?
Accuracy
Editing
Validation - correct answer ✔✔Editing
If your survey question uses nominal data (e.g., favorite brand), which central tendency
measure is most suitable?
Median
Mode
Range
Average
Standard deviation - correct answer ✔✔Mode
What does 'editing and coding' involve in the data preparation process?
Converting data to binary format
Rearranging data sequences
Correcting errors and assigning codes
Converting data to physical format
Removing unnecessary data - correct answer ✔✔Correcting errors and assigning codes
What is the primary goal of data preparation in statistical analysis?
, Ensuring data is in electronic format
Extracting raw data for storage
Organizing data for statistical analysis
Simplifying data without validation
Converting data to physical formats - correct answer ✔✔Organizing data for statistical analysis
Given the following five numbers: 23, 45, 14, 23, and 10, calculate the mean, median, and
mode.
Mean 21, median 12, mode 23
Mean 22.6, median 12, mode 23
Mean 18, median 12, mode 12
Mean 23, median 23, mode 23 - correct answer ✔✔Mean 23, median 23, mode 23
What is curbstoning in the context of data validation?
Validating data using sidewalk surveys
Conducting surveys during peak hours
Interviewing respondents at curbside locations
Using online platforms for survey distribution
Falsifying survey responses by interviewers - correct answer ✔✔Falsifying survey responses by
interviewers
The purpose of ___________ is to determine whether surveys, interviews, and observations
were conducted correctly and the data are free of error and bias.
data validation
data editing
data collection - correct answer ✔✔data validation
complete solutions passed
Which of the following refers to the process where the raw data are checked for mistakes made
by the interviewer, the respondent, or the process of transferring responses into the data
warehouse?
Accuracy
Editing
Validation - correct answer ✔✔Editing
If your survey question uses nominal data (e.g., favorite brand), which central tendency
measure is most suitable?
Median
Mode
Range
Average
Standard deviation - correct answer ✔✔Mode
What does 'editing and coding' involve in the data preparation process?
Converting data to binary format
Rearranging data sequences
Correcting errors and assigning codes
Converting data to physical format
Removing unnecessary data - correct answer ✔✔Correcting errors and assigning codes
What is the primary goal of data preparation in statistical analysis?
, Ensuring data is in electronic format
Extracting raw data for storage
Organizing data for statistical analysis
Simplifying data without validation
Converting data to physical formats - correct answer ✔✔Organizing data for statistical analysis
Given the following five numbers: 23, 45, 14, 23, and 10, calculate the mean, median, and
mode.
Mean 21, median 12, mode 23
Mean 22.6, median 12, mode 23
Mean 18, median 12, mode 12
Mean 23, median 23, mode 23 - correct answer ✔✔Mean 23, median 23, mode 23
What is curbstoning in the context of data validation?
Validating data using sidewalk surveys
Conducting surveys during peak hours
Interviewing respondents at curbside locations
Using online platforms for survey distribution
Falsifying survey responses by interviewers - correct answer ✔✔Falsifying survey responses by
interviewers
The purpose of ___________ is to determine whether surveys, interviews, and observations
were conducted correctly and the data are free of error and bias.
data validation
data editing
data collection - correct answer ✔✔data validation
