GWU SMPA 1050 - Final 2025 updated
questions n answers passed
Independent Variables - correct answer ✔✔The things that influence, effect, or cause other
things
Dependent Variables - correct answer ✔✔The things that are influenced, effected, and moved
Internal Validity - correct answer ✔✔Is the study conducted well? Was the sample drawn
properly?
External Validity - correct answer ✔✔Can this be extrapolated to real world population
Population - correct answer ✔✔The universe of things you are interested in understanding (Ex.
American voters)
Sample - correct answer ✔✔A smaller portion of that population that you analyze because that
population is too big (Ex. 1200 American voters)
Randomization - correct answer ✔✔Fairness and non bias for selection
Polls - correct answer ✔✔Don't pay attention to just one - aggregate
Survey Research - correct answer ✔✔gathering primary data by asking people questions about
their knowledge, attitudes, preferences, and buying behavior
, Survey Research notes - correct answer ✔✔How the question is worded matters
How the questions are ordered matters
Non-attitudes and memory
Social Desirability and survey setting influencing responses
Content Analysis - correct answer ✔✔Does not interact with people
Study of recorded human communications (books, magazines, etc.)
Analyze something systematically to be able to infer something
Codebook - correct answer ✔✔used for gathering and storing codes. Used during content
analysis
Intercoder reliability - correct answer ✔✔How to reach consistency in results
Experiments - correct answer ✔✔Using lab experiments to understand the effects of media
- they have internal validity
-Random assignment and control over Ind. Variable
-Cannot always be generalizable
-Lacks of external validity (may not work the same outside of the lab)
Hypodermic Model - correct answer ✔✔Claims that media is very powerful in shaping attitudes
and behaviors
Audience is largely unable to resist
Limited Effects Model - correct answer ✔✔The media does not have the impact that we think it
does
questions n answers passed
Independent Variables - correct answer ✔✔The things that influence, effect, or cause other
things
Dependent Variables - correct answer ✔✔The things that are influenced, effected, and moved
Internal Validity - correct answer ✔✔Is the study conducted well? Was the sample drawn
properly?
External Validity - correct answer ✔✔Can this be extrapolated to real world population
Population - correct answer ✔✔The universe of things you are interested in understanding (Ex.
American voters)
Sample - correct answer ✔✔A smaller portion of that population that you analyze because that
population is too big (Ex. 1200 American voters)
Randomization - correct answer ✔✔Fairness and non bias for selection
Polls - correct answer ✔✔Don't pay attention to just one - aggregate
Survey Research - correct answer ✔✔gathering primary data by asking people questions about
their knowledge, attitudes, preferences, and buying behavior
, Survey Research notes - correct answer ✔✔How the question is worded matters
How the questions are ordered matters
Non-attitudes and memory
Social Desirability and survey setting influencing responses
Content Analysis - correct answer ✔✔Does not interact with people
Study of recorded human communications (books, magazines, etc.)
Analyze something systematically to be able to infer something
Codebook - correct answer ✔✔used for gathering and storing codes. Used during content
analysis
Intercoder reliability - correct answer ✔✔How to reach consistency in results
Experiments - correct answer ✔✔Using lab experiments to understand the effects of media
- they have internal validity
-Random assignment and control over Ind. Variable
-Cannot always be generalizable
-Lacks of external validity (may not work the same outside of the lab)
Hypodermic Model - correct answer ✔✔Claims that media is very powerful in shaping attitudes
and behaviors
Audience is largely unable to resist
Limited Effects Model - correct answer ✔✔The media does not have the impact that we think it
does
