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The number of possible respondents available to draw survey sample from - (answers)Universe
Number needed to be representative of the universe. Any universe that is 100,000 or more
requires a sample of 384 - (answers)Representative sample
Annual Report must file 60 days after close of companies fiscal year - (answers)10-K
Quarterly financial Report containing unaudited data-filed 35 days after close of first three fiscal
quarters - (answers)10-Q
If the same survey were given repeatedly 95% of the time the results would be the same, falling
within the same margin of error - (answers)95% Confidence level
information that needs to be public documented through the SEC-a news release can be
qualified. Can triggered by a reporter questions for information that has not been issued publicly.
Publically traded organization and/or regulated. Mnemonic: "kant" wait-information -
(answers)8-K
The range, plus or minus, within which results can vary (the larger the sample the lower the
margin of error) - (answers)Margin of error
invitation or agenda at for shareholders to advertise the annual meeting. Can cover-proposals for
new board members, directors or executives' salaries, bonus and option plans for directors, and
declarations by company management. - (answers)Proxy Statement (Form Def 14A)
Survey that is taken of a large target audience prior to a campaign. Research after campaign can
be measured against this - (answers)Benchmark Survey
,People who are grouped or clustered by something they have in common - (answers)Cluster
Sample
Study of publications, print and electronic media reports to measure and evaluate news coverage
of an organization, its people or activities. Attempt to objectively code and describe the content
of communication. - (answers)Content analysis
One-on-one interviews with key respondents - (answers)Depth interviews
Informal give-and-take sessions in a controlled environment with a small group of
people.(Qualitative) - (answers)Focus group
Research that includes the systematic gathering of scientifically measurable data from
representative. samples. Mail survey, telephone survey (Quantitative) - (answers)Formal
methods
Exploratory research that is not gathered from scientifically represented samples (focus groups,
key influencers, letters/complaints received - (answers)Informal methods
all publicly traded companies disclose material information to all investors at the same time (at
all levels) - (answers)Regulation Fair Disclosure (2000)
Encourages timely disclosure of "material information" - (answers)Insider Trading Study (1963)
Gag period-registration of securities and led to embargo of publicity materials during a specific
timeframe (90 days from registration becomes effective) Think-high 5 for keeping your mouth
shut ;) - (answers)Rule 5c (Security Act of 1933)
Corporate auditing accountability, responsibility, and transparency. mandated a number of
reforms to enhance corporate responsibility, enhance financial disclosures and combat corporate
and accounting fraud, and created the "Public Company Accounting Oversight Board," to
oversee the activities of the auditing profession. Think Oxley-sounds like Auditing/Accounting
Fraud - (answers)Sarbanes Oxley (2002)
, "1. require that investors receive financial and other significant information concerning securities
being offered for public sale; and - (answers)Securities Act of 1933
- (answers)2. prohibit deceit, misrepresentations, and other fraud in the sale of securities.
Mnemonic-1933-investors need info before they can public sale-no lying of fraud."
Solicitation of proxies between official statement and annual meeting. Mnemonic -14 goes with
34 (send proxies to all 14 shareholders?) - (answers)Section 14 of Act of 1934
Lobbyists must register with the clerk of the house or secretary of the senate between the first
and 10th day of the quarter-includes $ received, names of publications that they published
articles/editorials. Violation=$5,000 fine and up to 12 months imprisonment -
(answers)Lobbying act of 1913
Sherman/Clayton Act- Illegal to engage in activity that ruins competition. Think Anti-trust=Anti-
competition - (answers)Anti-Trust
Created the SEC and gives them the power to register, regulate, and oversee brokerage firms,
transfer agents, and clearing agencies as well as the nation's securities self regulatory
organizations (SROs) and various stock exchanges.Think-SEC can RROA Register-Regulate-
Oversee Agencies/Agents - (answers)Securities Act of 1934
Interviews conducted by stopping respondents in a public place, such as a shopping mall -
(answers)Intercept Interviews
If you represent a foreign government you must register under US government-Originated with
Carl Byoir and when he represented the Nazi's - (answers)Registering as a foreign agent
Systematic formal questionnaires, "statistically representative" - (answers)Formal Research
Examples