WGU D099 - Sales Management
Module 8 | 2025 Edition |
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D099- Sales Management
Study Guide
Module 8
1. Explain the concept of sales effectiveness and its importance
for a company's success.
a. Sales effectiveness is the ability of a sales team to close
deals successfully and on the best terms for the
company. It focuses on increasing revenue by
improving customer acquisition, selling products or
services, and upselling or cross-selling additional
offerings. To achieve sales effectiveness, companies
need to invest in training their sales team.
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