WGU D077 Pre-Assessment
Concepts in Marketing, Sales And
Customer Contact Review - All 70
Questions with 100% Correct
Answers| D077 Pre-Assessment
Prep 2025-2026
[Document subtitle]
, PRE-ASSESSMENT:CONCEPTS IN MARKETING, SALES, AND
CUSTOMER CONTACT (KQO1) PKQO
Attempt #1
Status: Passed
1.
What uncontrollable marketing element provides user input as to how the company delivers upon its
value proposition?
YOUR CORRECT
ANSWER ANSWER
Quality control inspections
Product delivery schedule
Competitive elements
Consumer feedback
2.
Which controllable marketing function should a company use to achieve its firm-level goals and to
satisfy the target customers' needs and wants?
YOUR CORRECT
ANSWER ANSWER
Sales
Promotion
Production
Page 1 of 35
pg. 1
, Product
3.
Which controllable element is included in the marketing mix?
YOUR CORRECT
ANSWER ANSWER
Legal
Product
Political
Environmental
4.
A marketer introduces a tutorial video featuring the company’s new cosmetic line.
Which set of elements from the marketing mix is the marketer using?
YOUR CORRECT
ANSWER ANSWER
Price and place
Product and price
Promotion and place
Product and promotion
Page 2 of 35
pg. 2
, 5.
A realtor representing luxury condominiums offers pre-construction discounts to clients.
Which part of the marketing mix does this approach represent?
YOUR CORRECT
ANSWER ANSWER
Place
Price
Product
Promotion
6.
An online consignment store offers free gifts with purchases within the next 30 days using an attractive
and easy-to-use website.
Which part of the marketing mix is represented by the company’s website?
YOUR CORRECT
ANSWER ANSWER
Price and place
Product and price
Promotion and price
Place and promotion
Page 3 of 35
Concepts in Marketing, Sales And
Customer Contact Review - All 70
Questions with 100% Correct
Answers| D077 Pre-Assessment
Prep 2025-2026
[Document subtitle]
, PRE-ASSESSMENT:CONCEPTS IN MARKETING, SALES, AND
CUSTOMER CONTACT (KQO1) PKQO
Attempt #1
Status: Passed
1.
What uncontrollable marketing element provides user input as to how the company delivers upon its
value proposition?
YOUR CORRECT
ANSWER ANSWER
Quality control inspections
Product delivery schedule
Competitive elements
Consumer feedback
2.
Which controllable marketing function should a company use to achieve its firm-level goals and to
satisfy the target customers' needs and wants?
YOUR CORRECT
ANSWER ANSWER
Sales
Promotion
Production
Page 1 of 35
pg. 1
, Product
3.
Which controllable element is included in the marketing mix?
YOUR CORRECT
ANSWER ANSWER
Legal
Product
Political
Environmental
4.
A marketer introduces a tutorial video featuring the company’s new cosmetic line.
Which set of elements from the marketing mix is the marketer using?
YOUR CORRECT
ANSWER ANSWER
Price and place
Product and price
Promotion and place
Product and promotion
Page 2 of 35
pg. 2
, 5.
A realtor representing luxury condominiums offers pre-construction discounts to clients.
Which part of the marketing mix does this approach represent?
YOUR CORRECT
ANSWER ANSWER
Place
Price
Product
Promotion
6.
An online consignment store offers free gifts with purchases within the next 30 days using an attractive
and easy-to-use website.
Which part of the marketing mix is represented by the company’s website?
YOUR CORRECT
ANSWER ANSWER
Price and place
Product and price
Promotion and price
Place and promotion
Page 3 of 35
