D373: PA - EXPLAINS EMERGING TECHNOLOGY AND TRENDS EXAM QUESTIONS AND ANSWERS

D373: PA - EXPLAINS EMERGING TECHNOLOGY AND
TRENDS EXAM QUESTIONS AND ANSWERS



How can Quick Response (QR) Codes assist marketers in product promotion? - CORRECT
ANSWER✔✔By enabling tracking of advertising placements' effectiveness



What is the key to providing customers with personalized new products based on past
interactions? - CORRECT ANSWER✔✔Data collection



In which marketing technology category does displaying personalized landing pages to
registered visitors fall? - CORRECT ANSWER✔✔Content and Experience



Define Digital Transformation. - CORRECT ANSWER✔✔The adoption of technology by a non-
technological company



What is involved when a company interjects and responds to comments appropriately? -
CORRECT ANSWER✔✔Social Media Monitoring



What is a benefit of utilizing Software-as-a-Service (SaaS) tech solutions? - CORRECT
ANSWER✔✔Regularly updated subscription-based services



For a company using blogging with contributors from various departments in its inbound
marketing strategy, what type of SaaS solution is needed? - CORRECT ANSWER✔✔Content
Management System



Which marketing technology is used for instant group communication on projects? - CORRECT
ANSWER✔✔Slack