TEST BANK for Digital Marketing Strategy: An Integrated Approach to Online Marketing 3rd Edition by Simon Kingsnorth. All Chapters 1-22. (Complete Download).

TEST BANK for Digital Marketing Strategy:
g g g g g




An Integrated Approach to Online Marketing
g g g g g g




3rd Edition by Simon Kingsnorth.
g g g g g g




All Chapters 1 - 22
g g g g

,TABLE OF CONTENT g g




g Chapter g1: gThe gfoundati gons gof gdigital gmarketing.

ggggggggggggggg Page g: g2

g Chapter g2: gUnderstanding gthe gdigital gecosystem g g

gg Page g: g10 g g

g Chapter g3: gIntegrating gdigital ginto gwider

organization gstrategy gPage g: g13 g
g




Chapter g4: gUnderstanding gthe gevolving gdigital

consumer gPage g: g17
g




Chapter g5: gBarriers, gconsiderations gand gdata

protection gin gdigital gmarketing gstrategy gPage g: g21
g




Chapter g6: gEnabling gtechnologies gfor gonline
g




marketing gand gdigital gtransformation gPage g: g25
g




Chapter g7: gPlanning gyour gdigital gmarketing
g




strategy g–Objectives, gPage g: g29 g
g




Chapter g8: gSEO gstrategy gand gorganic gtechniques

Page g: g34 g
g




Chapter g9: gBuilding gand goptimizing ga gwinning

paid gsearch gstrategy gPage g: g38 g
g




Chapter g10: gDisplay gadvertising gand

programmatic gtargeting gPage g: g42
g




g Chapter g11: gTailoring gyour gsocial gmedia gstrategy

. Page g: g45 g
g g

,Chapter g12: gMarketing gautomation, gmessaging

and gemail gmarketing g– gthe gunsung gheroes. gPage g:
g




50 gChapter g13: gAffiliates gschemes gand
g




partnerships gto gdeliver ghighly gtargeted gleads
g




Page g: g53 g
g




Chapter g14: gLead ggeneration gthat gdelivers gresults g.

Page g: g56 g
g




Chapter g15: gContent gstrategy g– ga gkey gpillar gof

success gPage g: g60
g




Chapter g16: gPersonalizing gthe gcustomer gjourney

and gdigital gexperience gPage g: g65 g
g




Chapter g17: gEffective gExperience gDesign g(XD) g.

Page g: g69 g
g




Chapter g18: gOptimizing gyour ge-commerce gplatform

. Page g: g72 g
g g




Chapter g19: gManaging gloyalty, gCRM gand gdata g.

Page g: g75 g
g




Chapter g20: gMeasuring gsuccess gthrough gdata

analytics gand greporting gPage g: g80 g
g




Chapter g21: gProviding ga gsmooth gonline gservice

and gcustomer gexperience gPage g: g84 g
g




Chapter g22: gPutting gtogether gyour gdigital

marketing gstrategy. gPage g: g87
g

, Digital gMarketing gStrategy g3e gby gSimon gKingsnorth

g Chapter g1: gThe gfoundations gof gdigital gmarketing

g Test gbank ganswers


1. a), gb), gd), ge)
2. False
3. c)
4. b)
5. b)
6. c)
7. a)
8. d)
9. True
10. False:
11. b)
12. False
13. c)
14. b)
15. b)
16. True
17. a)
18. c)
19. c)
20. a), gb)