SOCIAL MEDIA CERTIFICATION FINAL ACTUAL EXAM 2024 NEWEST ACTUAL EXAM COMPLETE QUESTIONS AND CORRECT DETAILED ANSWERS (100% VERIFIED ANSWER

SOCIAL MEDIA CERTIFICATION FINAL ACTUAL EXAM
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2024 NEWEST ACTUAL EXAM COMPLETE QUESTIONS
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AND CORRECT DETAILED ANSWERS (100% VERIFIED
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ANSWERk

,97 Multiple choice questions
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Term 1of 97
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When ShouldASalesperson Put ForthThe Sales Pitch In Social Media?
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k After sufficient rapport has been built and the customer is looking for what you have to sell
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k After a prospect follows them back on a social channel
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k After the first casual conversation you have with the person in social media
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k A month after you follow the prospect on social media
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Term 2 of 97
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True Or False? Selling To Prospects By Messaging Them On Facebook Could Be Seen As Invading Their
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PrivateSpace.
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k True


k False

Term 3of97
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What IsThe Biggest Challenge That Most Social Media Practitioners Have?
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k Hiring the right number of people
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k Developing the right amount of content k k k k k




k Getting executive buy-in for social ideas
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k Retaining customers k




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Term 4of97
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What ShouldYou DoTo Secure Executive Buy-In IfYou're Starting ASocial Media ProjectAnd Don't
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HaveAPastCampaignToUseAsABenchmark?
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k Research the costs of agencies that can do the work.
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k Consider industry research to back up your plan.
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k Position your program as an experiment or pilot.
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k Create a robust PowerPoint with statistics to back up your plan
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Term 5of97
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True Or False? It's Always BetterToTargetYourAdsTowards As Broad AGroup Of People As
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k Possible.

k True

k False

Term 6of97
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WhyDoYouNeedToDevelopABusinessCase ForANewSocialMonitoringTechnology?
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It's an important skill for professionals to be able to analyze and communicate the return on
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investment expected from their requested budget.
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So that after the investment is made, you can go back and see whether it has lived up to
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expectations.
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To clearly outline the expected value gained from a software investment and set the
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kexpectation with your managerof how you'll realize that value. k k k k k k k k k




Social monitoring technology is particularly expensive and difficult to determine a return on
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investment.
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Term 7of97
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True Or False?Your Campaign Should Also HelpThe Influencer Build Authority And FurtherTheir Own
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ContentOrReach.
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k True


k False

Term 8of97
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True OrFalse? "Earned" Media Is ExposureYourBrand Has Paid For, E.G.,Advertising Or
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k Promotions.

k True


k False

Term 9of97
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On Which Social Network Should You Share Content Most Frequently?
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k Facebook


k LinkedIn


k Twitter


k Pinterest

Term 10 of 97
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True Or False? Curating Content Means Publishing Someone Else's ContentAs If It WereYour Own.
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k True


k False




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Distribution of this document is illegal
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