TEST BANK @ax
Advertising, Promotion, and other aspects of Integrated Marketing
@ax @ax @ax @ax @ax @ax @ax
@ax Communications
by J. Craig Andrews, Terence A. Shimp
@ax @ax @ax @ax @ax @ax
10th Edition
@ax
FULL TEST BANK!!!
@ax @ax
TestBanksAdept
, Test Bank for Advertising, Promotion, and other aspects
of Integrated Marketing Communications, 10th Edition,
J. Craig Andrews, Terence A. Shim
Chapter 1— An Overview of Integrated Marketing
Communications
TRUE/FALSE
1. Marketing communications play an important role for all
companies.
ANS: T PTS: 1
2. According to a recent study, integrated marketing communications is seldom employed by business-to-
business marketers.
ANS: F PTS: 1
3. The marketing communications component of the marketing mix has decreased dramatically in
importance in recent decades.
ANS: F PTS: 1
4. Marketing and communications are virtually inseparable.
ANS: T PTS: 1
5. The use of marketing communications is not appropriate for organizations delivering not-for-profit
services.
ANS: F PTS: 1
6. Most marketing communications occur at the brand level.
ANS: T PTS: 1
7. The term brand is a convenient (and appropriate) label for describing any object of concerted
marketing efforts.
ANS: T PTS: 1
8. Brands perform a critical strategic role by providing a key means for differentiating one company’s
offering from competitive brands.
ANS: T PTS: 1
9. Many companies treat the various communication elements, such as advertising, sales promotions,
public relations, and so on, as virtually separate activities rather than integrated tools that work
together to achieve a common goal.
TestBanksAdept
, ANS: @ a x T PTS: @ a x 1
10. Interactive @axmarketing @axcommunications, @axor @axsimply @axIMC, @axis @axthe @axphilosophy @axand
@axpractice @axof @axcarefully @axcoordinating @axa @axbrand’s @axsundry @axmarketing @axcommunications
@axelements.
ANS: @ a x F PTS: @ a x 1
11. One @axreason @axfirms @axhave @axnot @axpracticed @axIMC @axis @axbecause @axdifferent @axunits @axwithin
@axorganizations @axhave @axspecialized @axin @axseparate @axaspects @axof @axmarketing
@axcommunications.
ANS: @ a x T PTS: @ a x 1
12. One @axreason @axfirms @axhave @axnot @axpracticed @axIMC @axis @axbecause @axoutside @axsuppliers, @axsuch @axas
@axadvertising, @axpublic @axrelations, @axand @axpromotion @axagencies, @axhave @axbeen @axreluctant @axto @axbroaden
@axtheir @axfunction @axbeyond @axthe @axone @axaspect @axof @axmarketing @axcommunications @axin @axwhich @axthey
@axhave @axdeveloped @axexpertise @axand @axbuilt @axtheir @axreputations.
ANS: @ a x T PTS: @ a x 1
13. In @axreality, @axIMC @axis @axlittle @axmore @axthan @axa @axmanagement @axfad @axthat @axis @axshort @axlived.
ANS: @ a x F PTS: @ a x 1
14. Novice @axmanagers @axare @axmore @axlikely @axthan @axexperienced @axmanagers @axto
practice @axIMC. @axANS: @ a x F
@ax PTS: @ a x 1
15. By @axclosely @axintegrating @axmultiple @axcommunication @axtools @axand @axmedia, @axbrand @axmanagers
@axachieve @axduplicity, @axwhich @axmeans @axmultiple @axmethods @axin @axcombination @axwith @axone @axanother
@axyield @axmore @axpositive @axcommunication @axresults @axthan @axdo @axthe @axtools @axused @axindividually.
ANS: @ a x F PTS: @ a x 1
16. The @axintegrated @axmarketing @axcommunication @axprocess @axstarts @axby @axdetermining @axthe @axstrengths
@axand @axweaknesses @axof @axthe @axmarketer.
ANS: @ a x F PTS: @ a x 1
17. The @axIMC @axapproach @axuses @axthe @ax“inside-out” @axapproach @axin @axidentifying @axcommunication @axvehicles.
ANS: @ a x F PTS: @ a x 1
18. The @axuse @axof @axintegrated @axmarketing @axcommunications @axis @axrestricted @axto @axthe @axmass @axmedia.
ANS: @ a x F PTS: @ a x 1
19. The @axterms @axtouch @axpoint @axand @axcontact @axare @axused @axinterchangeably @axto @axmean @axany @axmessage
@axmedium @axcapable @axof @axreaching @axtarget @axcustomers @axand @axpresenting @axthe @axbrand @axin @axa
@axfavorable @axlight.
ANS: @ a x T PTS: @ a x 1
20. Coordination @axof @axmessages @axand @axmedia @axis @axabsolutely @axcritical @axto @axachieving @axa @axstrong
@axand @axunified @axbrand @aximage @axand @axmoving @axconsumers @axto @axaction.
TestBanksAdept
, ANS: @ a x T PTS: @ a x 1
TestBanksAdept
Advertising, Promotion, and other aspects of Integrated Marketing
@ax @ax @ax @ax @ax @ax @ax
@ax Communications
by J. Craig Andrews, Terence A. Shimp
@ax @ax @ax @ax @ax @ax
10th Edition
@ax
FULL TEST BANK!!!
@ax @ax
TestBanksAdept
, Test Bank for Advertising, Promotion, and other aspects
of Integrated Marketing Communications, 10th Edition,
J. Craig Andrews, Terence A. Shim
Chapter 1— An Overview of Integrated Marketing
Communications
TRUE/FALSE
1. Marketing communications play an important role for all
companies.
ANS: T PTS: 1
2. According to a recent study, integrated marketing communications is seldom employed by business-to-
business marketers.
ANS: F PTS: 1
3. The marketing communications component of the marketing mix has decreased dramatically in
importance in recent decades.
ANS: F PTS: 1
4. Marketing and communications are virtually inseparable.
ANS: T PTS: 1
5. The use of marketing communications is not appropriate for organizations delivering not-for-profit
services.
ANS: F PTS: 1
6. Most marketing communications occur at the brand level.
ANS: T PTS: 1
7. The term brand is a convenient (and appropriate) label for describing any object of concerted
marketing efforts.
ANS: T PTS: 1
8. Brands perform a critical strategic role by providing a key means for differentiating one company’s
offering from competitive brands.
ANS: T PTS: 1
9. Many companies treat the various communication elements, such as advertising, sales promotions,
public relations, and so on, as virtually separate activities rather than integrated tools that work
together to achieve a common goal.
TestBanksAdept
, ANS: @ a x T PTS: @ a x 1
10. Interactive @axmarketing @axcommunications, @axor @axsimply @axIMC, @axis @axthe @axphilosophy @axand
@axpractice @axof @axcarefully @axcoordinating @axa @axbrand’s @axsundry @axmarketing @axcommunications
@axelements.
ANS: @ a x F PTS: @ a x 1
11. One @axreason @axfirms @axhave @axnot @axpracticed @axIMC @axis @axbecause @axdifferent @axunits @axwithin
@axorganizations @axhave @axspecialized @axin @axseparate @axaspects @axof @axmarketing
@axcommunications.
ANS: @ a x T PTS: @ a x 1
12. One @axreason @axfirms @axhave @axnot @axpracticed @axIMC @axis @axbecause @axoutside @axsuppliers, @axsuch @axas
@axadvertising, @axpublic @axrelations, @axand @axpromotion @axagencies, @axhave @axbeen @axreluctant @axto @axbroaden
@axtheir @axfunction @axbeyond @axthe @axone @axaspect @axof @axmarketing @axcommunications @axin @axwhich @axthey
@axhave @axdeveloped @axexpertise @axand @axbuilt @axtheir @axreputations.
ANS: @ a x T PTS: @ a x 1
13. In @axreality, @axIMC @axis @axlittle @axmore @axthan @axa @axmanagement @axfad @axthat @axis @axshort @axlived.
ANS: @ a x F PTS: @ a x 1
14. Novice @axmanagers @axare @axmore @axlikely @axthan @axexperienced @axmanagers @axto
practice @axIMC. @axANS: @ a x F
@ax PTS: @ a x 1
15. By @axclosely @axintegrating @axmultiple @axcommunication @axtools @axand @axmedia, @axbrand @axmanagers
@axachieve @axduplicity, @axwhich @axmeans @axmultiple @axmethods @axin @axcombination @axwith @axone @axanother
@axyield @axmore @axpositive @axcommunication @axresults @axthan @axdo @axthe @axtools @axused @axindividually.
ANS: @ a x F PTS: @ a x 1
16. The @axintegrated @axmarketing @axcommunication @axprocess @axstarts @axby @axdetermining @axthe @axstrengths
@axand @axweaknesses @axof @axthe @axmarketer.
ANS: @ a x F PTS: @ a x 1
17. The @axIMC @axapproach @axuses @axthe @ax“inside-out” @axapproach @axin @axidentifying @axcommunication @axvehicles.
ANS: @ a x F PTS: @ a x 1
18. The @axuse @axof @axintegrated @axmarketing @axcommunications @axis @axrestricted @axto @axthe @axmass @axmedia.
ANS: @ a x F PTS: @ a x 1
19. The @axterms @axtouch @axpoint @axand @axcontact @axare @axused @axinterchangeably @axto @axmean @axany @axmessage
@axmedium @axcapable @axof @axreaching @axtarget @axcustomers @axand @axpresenting @axthe @axbrand @axin @axa
@axfavorable @axlight.
ANS: @ a x T PTS: @ a x 1
20. Coordination @axof @axmessages @axand @axmedia @axis @axabsolutely @axcritical @axto @axachieving @axa @axstrong
@axand @axunified @axbrand @aximage @axand @axmoving @axconsumers @axto @axaction.
TestBanksAdept
, ANS: @ a x T PTS: @ a x 1
TestBanksAdept
