TEST BANK for Digital Marketing Strategy:
k k k k k
An Integrated Approach to Online Marketing
k k k k k k
3rd Edition by Simon Kingsnorth.
k k k k k k
All Chapters 1 - 22
k k k k
,TABLE OF CONTENT k k
k Chapter k1: kThe kfoundati kons kof kdigital kmarketing. k
kkkkkkkkkkkkkk Page k: k2
k Chapter k2: kUnderstanding kthe kdigital kecosystem k k k
Page k: k10 k k
k
k Chapter k3: kIntegrating kdigital kinto kwider
organization kstrategy kPage k: k13 k
k
Chapter k4: kUnderstanding kthe kevolving kdigital
consumer kPage k: k17
k
Chapter k5: kBarriers, kconsiderations kand kdata
protection kin kdigital kmarketing kstrategy kPage k: k21
k
Chapter k6: kEnabling ktechnologies kfor konline
k
marketing kand kdigital ktransformation kPage k: k25
k
Chapter k7: kPlanning kyour kdigital kmarketing
k
strategy k–Objectives, kPage k: k29 k
k
Chapter k8: kSEO kstrategy kand korganic ktechniques
Page k: k34 k
k
Chapter k9: kBuilding kand koptimizing ka kwinning kpaid
search kstrategy kPage k: k38 k
k
Chapter k10: kDisplay kadvertising kand kprogrammatic
targeting kPage k: k42
k
k Chapter k11: kTailoring kyour ksocial kmedia kstrategy k.
Page k: k45 k
k
,Chapter k12: kMarketing kautomation, kmessaging
and kemail kmarketing k– kthe kunsung kheroes. kPage k:
k
50 kChapter k13: kAffiliates kschemes kand
k
partnerships kto kdeliver khighly ktargeted kleads kPage
k
: 53 k
k k
Chapter k14: kLead kgeneration kthat kdelivers kresults k.
Page k: k56 k
k
Chapter k15: kContent kstrategy k– ka kkey kpillar kof
success kPage k: k60
k
Chapter k16: kPersonalizing kthe kcustomer kjourney
and kdigital kexperience kPage k: k65 k
k
Chapter k17: kEffective kExperience kDesign k(XD) k.
Page k: k69 k
k
Chapter k18: kOptimizing kyour ke-commerce kplatform
. Page k: k72 k
k k
Chapter k19: kManaging kloyalty, kCRM kand kdata k.
Page k: k75 k
k
Chapter k20: kMeasuring ksuccess kthrough kdata
analytics kand kreporting kPage k: k80 k
k
Chapter k21: kProviding ka ksmooth konline kservice kand
customer kexperience kPage k: k84 k
k
Chapter k22: kPutting ktogether kyour kdigital
marketing kstrategy. kPage k: k87
k
, Digital kMarketing kStrategy k3e kby kSimon kKingsnorth
Chapter k1: kThe kfoundations kof kdigital kmarketing
k
Test kbank kanswers
k
1. a), kb), kd), ke)
2. False
3. c)
4. b)
5. b)
6. c)
7. a)
8. d)
9. True
10. False:
11. b)
12. False
13. c)
14. b)
15. b)
16. True
17. a)
18. c)
19. c)
20. a), kb)
k k k k k
An Integrated Approach to Online Marketing
k k k k k k
3rd Edition by Simon Kingsnorth.
k k k k k k
All Chapters 1 - 22
k k k k
,TABLE OF CONTENT k k
k Chapter k1: kThe kfoundati kons kof kdigital kmarketing. k
kkkkkkkkkkkkkk Page k: k2
k Chapter k2: kUnderstanding kthe kdigital kecosystem k k k
Page k: k10 k k
k
k Chapter k3: kIntegrating kdigital kinto kwider
organization kstrategy kPage k: k13 k
k
Chapter k4: kUnderstanding kthe kevolving kdigital
consumer kPage k: k17
k
Chapter k5: kBarriers, kconsiderations kand kdata
protection kin kdigital kmarketing kstrategy kPage k: k21
k
Chapter k6: kEnabling ktechnologies kfor konline
k
marketing kand kdigital ktransformation kPage k: k25
k
Chapter k7: kPlanning kyour kdigital kmarketing
k
strategy k–Objectives, kPage k: k29 k
k
Chapter k8: kSEO kstrategy kand korganic ktechniques
Page k: k34 k
k
Chapter k9: kBuilding kand koptimizing ka kwinning kpaid
search kstrategy kPage k: k38 k
k
Chapter k10: kDisplay kadvertising kand kprogrammatic
targeting kPage k: k42
k
k Chapter k11: kTailoring kyour ksocial kmedia kstrategy k.
Page k: k45 k
k
,Chapter k12: kMarketing kautomation, kmessaging
and kemail kmarketing k– kthe kunsung kheroes. kPage k:
k
50 kChapter k13: kAffiliates kschemes kand
k
partnerships kto kdeliver khighly ktargeted kleads kPage
k
: 53 k
k k
Chapter k14: kLead kgeneration kthat kdelivers kresults k.
Page k: k56 k
k
Chapter k15: kContent kstrategy k– ka kkey kpillar kof
success kPage k: k60
k
Chapter k16: kPersonalizing kthe kcustomer kjourney
and kdigital kexperience kPage k: k65 k
k
Chapter k17: kEffective kExperience kDesign k(XD) k.
Page k: k69 k
k
Chapter k18: kOptimizing kyour ke-commerce kplatform
. Page k: k72 k
k k
Chapter k19: kManaging kloyalty, kCRM kand kdata k.
Page k: k75 k
k
Chapter k20: kMeasuring ksuccess kthrough kdata
analytics kand kreporting kPage k: k80 k
k
Chapter k21: kProviding ka ksmooth konline kservice kand
customer kexperience kPage k: k84 k
k
Chapter k22: kPutting ktogether kyour kdigital
marketing kstrategy. kPage k: k87
k
, Digital kMarketing kStrategy k3e kby kSimon kKingsnorth
Chapter k1: kThe kfoundations kof kdigital kmarketing
k
Test kbank kanswers
k
1. a), kb), kd), ke)
2. False
3. c)
4. b)
5. b)
6. c)
7. a)
8. d)
9. True
10. False:
11. b)
12. False
13. c)
14. b)
15. b)
16. True
17. a)
18. c)
19. c)
20. a), kb)
