HPA 490 Exam 3 Questions with Correct Answers Graded A+
Marketing - Answers the analysis, planning, implementation, and control of carefully formulated
programs designed to bring about voluntary exchanges of values with target markets for the purpose of
achieving organizational objectives
advertising - Answers type of marketing If you are bringing a new practice in town and you paint a sign
saying "new primary care site is opening on main street this Monday
promotion - Answers type of marketing If you put a sign on the back of an airplane and fly it over Beaver
Stadium, that is a
publicity - Answers type of marketing if If the sign falls from the plane and lands on the field, that is
public relations - Answers type of marketing if If you get everyone to laugh about it, that is
types of customers - Answers internal and external
internal customers examples - Answers Providers
Staff
Support services
external customers examples - Answers Patients
Other providers
four P's of marketing - Answers price, place, product, promotion
Place (element of marketing) - Answers Geographic location
Distance to identified patient population
Distance to ancillaries
Distance to specialists
Distance to managed care organizations
Hours of operation
price (element of marketing) - Answers Competition (local/regional)
Transparency
Fee structure commensurate to services provided
, Wal-Mart vs. Saks
product (element of marketing) - Answers Specialties
Services
Ancillaries
Insurance plans or relationships with different payors
promotion (element of marketing) - Answers Communication conduit
Radio
TV
Newspaper
Internet
Yellow Pages
Outdoor advertising
Direct Mail
Educational activities
Symposiums
New health information
clinical/regulatory
Screening and prevention
measuring Products - Answers SWOT analysis
Survey data
Strategic Plan
Differentiation of service
measuring promotion - Answers Advertising
Community events
Informational events
Marketing - Answers the analysis, planning, implementation, and control of carefully formulated
programs designed to bring about voluntary exchanges of values with target markets for the purpose of
achieving organizational objectives
advertising - Answers type of marketing If you are bringing a new practice in town and you paint a sign
saying "new primary care site is opening on main street this Monday
promotion - Answers type of marketing If you put a sign on the back of an airplane and fly it over Beaver
Stadium, that is a
publicity - Answers type of marketing if If the sign falls from the plane and lands on the field, that is
public relations - Answers type of marketing if If you get everyone to laugh about it, that is
types of customers - Answers internal and external
internal customers examples - Answers Providers
Staff
Support services
external customers examples - Answers Patients
Other providers
four P's of marketing - Answers price, place, product, promotion
Place (element of marketing) - Answers Geographic location
Distance to identified patient population
Distance to ancillaries
Distance to specialists
Distance to managed care organizations
Hours of operation
price (element of marketing) - Answers Competition (local/regional)
Transparency
Fee structure commensurate to services provided
, Wal-Mart vs. Saks
product (element of marketing) - Answers Specialties
Services
Ancillaries
Insurance plans or relationships with different payors
promotion (element of marketing) - Answers Communication conduit
Radio
TV
Newspaper
Internet
Yellow Pages
Outdoor advertising
Direct Mail
Educational activities
Symposiums
New health information
clinical/regulatory
Screening and prevention
measuring Products - Answers SWOT analysis
Survey data
Strategic Plan
Differentiation of service
measuring promotion - Answers Advertising
Community events
Informational events
