Digital Marketing Analytics: Making
Sense of Consumer Data in a Digital
World, 2nd edition
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Author (s): Chuck Hemann, Ken Burbary
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This test bank for Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World (2nd Edition) by Chuck Hemann and Ken Burbary offers a full set of exam-ready questions with accurate answers. It covers key concepts such as data-driven marketing strategies, social media metrics, campaign measurement, SEO analytics, and digital ROI. Ideal for instructors building assessments and for students studying digital marketing, analytics, or media strategy.
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