Questions and Corresponding Answers
with Surety of 100% Pass Mark
A marketing manager has an engagement program with emails that have
been activated and approved. The stream cadence has been set up, and
the program turned on, but after the cast
date, the manager can see that emails are not sent.
Which step has been missed?
A. The quality of the deliverability is not checked.
B. Members have not been added to the engagement program.
C. The CRM sync with the engagement program is not activated.
D. The engagement score has not had sufficient time to calculate. -
🧠ANSWER ✔✔B. Members have not been added to the engagement
program.
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,A content marketing manager has 1000 leads in an engagement program,
110 of which have exhausted all the content. The content marketing
manager recently completed a new white paper and has added the new
content into the program at the top of the only stream in the program.
How many leads will receive the new white paper at the next cast,
assuming there are no deliverability issues and no additional people will be
added to the program?
A. 110
B. 890
C. 1000
D. 1110 - 🧠ANSWER ✔✔C. 1000
To personalize an email, a marketer wants to use different types of tokens.
What is an incorrect use of a token in an email asset?
A. Date Token
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, B. Trigger Token
C. Company Token
D. Email Script Token - 🧠ANSWER ✔✔B. Trigger Token
Which asset type can be used in an engagement program stream?
A. Email
B. Hosted URL
C. Landing Page
D. Email send program - 🧠ANSWER ✔✔A. Email
Where is the number of email addresses unsubscribed from an Email Send
Program found?
A. The Program Members tab
B. The Program Summary View
C. The Program Smart List tab
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STATEMENT. ALL RIGHTS RESERVED
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