Marketo Certified Professional Exam
2025/2026 Exam Questions and Detailed
Answers | Get it 100% Correct Answers
Trigger - 🧠ANSWER ✔✔an activity in a smart campaign that occurs when a
web page is visited or a form is filled out.
Trigger Campaign - 🧠ANSWER ✔✔A smart campaign that contains at least
one trigger in its smart list.
Unsubscribed - 🧠ANSWER ✔✔A field that indicates whether a person has
opted out of marketing emails. When true, these people still receive
operational emails.
Unused Local Asset - 🧠ANSWER ✔✔An asset living at the program level
that is not currently being used by a program, smart campaign, or smart list
Web Page Activity Report - 🧠ANSWER ✔✔Report type that shows who is
visiting our website. You can choose to send to known people or
anonymous people, but not both in the same report.
COPYRIGHT©JOSHCLAY 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
STATEMENT. ALL RIGHTS RESERVED
1
,Web Personalization - 🧠ANSWER ✔✔A Marketo product that helps engage
thousands of prospects on your website in real time based on who they are
and what they do
Workspace - 🧠ANSWER ✔✔Workspaces are separate areas in Marketo
that hold marketing assets like programs, landing pages, emails and more.
They can be used by multiple people.
What you see is what you get (WYSIWYG) - 🧠ANSWER ✔✔An editor or
program that helps a developer see what the end result will look like while
the interface is being created.
Snippet - 🧠ANSWER ✔✔A block of content that can be used in an email or
landing page
Soft Bounce - 🧠ANSWER ✔✔An email with a valid address that's
temporarily unavailable, like if the owner went on vacation and set up an
auto responder
Static List - 🧠ANSWER ✔✔A list of people that you control manually by
adding and removing people
COPYRIGHT©JOSHCLAY 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
STATEMENT. ALL RIGHTS RESERVED
2
, Stream - 🧠ANSWER ✔✔A set of content that has been prioritized within
and engagement program. When a person is added to a stream, they begin
to receive the content in the order it was approved in the stream.
Stream Cadence - 🧠ANSWER ✔✔The regular interval or time when casts
are sent within a stream in an engagement program
Success (Success Actions) - 🧠ANSWER ✔✔Defined to determine when a
person reaches the desired outcome of a stage within a program. For
example, a success fora webinar program could be to attend a webinar.
Tags - 🧠ANSWER ✔✔A way of segmenting your data for reporting
purposes. These identifiers provide the ability to categorize data and define
how you want to report in order to manage effectiveness and ROI
Tagging Campaign - 🧠ANSWER ✔✔A campaign with the goal of getting
people to click an email so their web activity can be tracked
Template - 🧠ANSWER ✔✔An email or landing page shell that you use as
the basics for a specific mailing or landing page
Token - 🧠ANSWER ✔✔A token is a placeholder for information. Like first
name, business name, etc.
COPYRIGHT©JOSHCLAY 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
STATEMENT. ALL RIGHTS RESERVED
3
2025/2026 Exam Questions and Detailed
Answers | Get it 100% Correct Answers
Trigger - 🧠ANSWER ✔✔an activity in a smart campaign that occurs when a
web page is visited or a form is filled out.
Trigger Campaign - 🧠ANSWER ✔✔A smart campaign that contains at least
one trigger in its smart list.
Unsubscribed - 🧠ANSWER ✔✔A field that indicates whether a person has
opted out of marketing emails. When true, these people still receive
operational emails.
Unused Local Asset - 🧠ANSWER ✔✔An asset living at the program level
that is not currently being used by a program, smart campaign, or smart list
Web Page Activity Report - 🧠ANSWER ✔✔Report type that shows who is
visiting our website. You can choose to send to known people or
anonymous people, but not both in the same report.
COPYRIGHT©JOSHCLAY 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
STATEMENT. ALL RIGHTS RESERVED
1
,Web Personalization - 🧠ANSWER ✔✔A Marketo product that helps engage
thousands of prospects on your website in real time based on who they are
and what they do
Workspace - 🧠ANSWER ✔✔Workspaces are separate areas in Marketo
that hold marketing assets like programs, landing pages, emails and more.
They can be used by multiple people.
What you see is what you get (WYSIWYG) - 🧠ANSWER ✔✔An editor or
program that helps a developer see what the end result will look like while
the interface is being created.
Snippet - 🧠ANSWER ✔✔A block of content that can be used in an email or
landing page
Soft Bounce - 🧠ANSWER ✔✔An email with a valid address that's
temporarily unavailable, like if the owner went on vacation and set up an
auto responder
Static List - 🧠ANSWER ✔✔A list of people that you control manually by
adding and removing people
COPYRIGHT©JOSHCLAY 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
STATEMENT. ALL RIGHTS RESERVED
2
, Stream - 🧠ANSWER ✔✔A set of content that has been prioritized within
and engagement program. When a person is added to a stream, they begin
to receive the content in the order it was approved in the stream.
Stream Cadence - 🧠ANSWER ✔✔The regular interval or time when casts
are sent within a stream in an engagement program
Success (Success Actions) - 🧠ANSWER ✔✔Defined to determine when a
person reaches the desired outcome of a stage within a program. For
example, a success fora webinar program could be to attend a webinar.
Tags - 🧠ANSWER ✔✔A way of segmenting your data for reporting
purposes. These identifiers provide the ability to categorize data and define
how you want to report in order to manage effectiveness and ROI
Tagging Campaign - 🧠ANSWER ✔✔A campaign with the goal of getting
people to click an email so their web activity can be tracked
Template - 🧠ANSWER ✔✔An email or landing page shell that you use as
the basics for a specific mailing or landing page
Token - 🧠ANSWER ✔✔A token is a placeholder for information. Like first
name, business name, etc.
COPYRIGHT©JOSHCLAY 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
STATEMENT. ALL RIGHTS RESERVED
3
