Fundamentals of Marketing ICEV assessment Exam Questions Answered Correctly Latest 2025

Fundamentals of Marketing ICEV assessment Exam Questions Answered Correctly Latest 2025 The product regulations - Answers Which of the following is NOT affected by marketing? Getting products to the best place for customers to locate and obtain them - Answers Which of the following is distribution focused on when thought of as a function of marketing? Satisfy people's needs - Answers Marketing, put simply attempts to do which of the following? Promotion indirectly communicates the value of a product and selling is directly communicating with customers - Answers Which of the following descriptions accurately describes the difference between promotion and selling? Seven - Answers When the marketing concept is used to make all business decisions, how many functions does marketing serve? Where products and services are made available to customers - Answers The element of the marketing mix known as "place" refers to which of the following? Promotion - Answers When you see an advertisement for a store and decide to shop there, which element of the marketing mix has succeeded? The variables marketers control to influence a business' success - Answers The marketing mix can best be described as which of the following? Presentation - Answers Which of the following is NOT one of the "four Ps"? Product - Answers If you are shopping for a shirt and decide not to make a purchase because you cannot find your size, which element of the marketing mix has failed? Every product is not for everyone - Answers According to April Bell, why is it important for companies to identify their target market? Randomly - Answers Which of the following is NOT a discussed method of segmenting markets? When marketers divide the mass market based on shared characteristics - Answers Which of the following best describes the process of market segmentation? The specific group for which a business's products, services and marketing efforts are intended - Answers A target market is which of the following? Aiming marketing at everyone without consideration of the differences among people - Answers When a company uses the mass marketing technique, they are doing which of the following? After a product is discontinued when a company needs to know if people want the product back - Answers Which of the following is NOT a typical time to perform market research as listed by April Bell? A group discussion about the features group members want in a new cell phone - Answers Which of the following is NOT a quantitative research method? Secondary research is past research which has already been performed and often published and primary research is done firsthand for the first time - Answers Which of the following best describes the difference between secondary and primary research?