,DOWNLOAD THE Test Bank for Consumer Behavior Buying Having Being 13th
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Edition Solomon gg gg
Consumer Behavior, 13e (Solomon) gg gg gg
Chapter 2 Consumer and Social Well-Being
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1) Which act makes it illegal for American executives to bribe foreigners to gain business?
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A) Lanham Act gg
B) Foreign Corrupt Practices Act gg gg gg
C) Patriot Act gg
D) Robinson-Patman Act gg
Answer: B
gg g g
Diff: 1 gg
LO: 2.1: Ethical business is good business.
g g gg gg gg gg gg
AACSB: Application of knowledge
gg g g gg gg
2) Rules of conduct that guide actions in the marketplace are called
gg gg gg gg gg gg gg gg gg gg gg .
A) social obligation gg
B) social responsibility
gg
C) business ethics gg
D) social awareness gg
Answer: C
gg g g
Diff: 1 gg
LO: 2.1: Ethical business is good business.
g g gg gg gg gg gg
AACSB: Ethical understanding and reasoning
gg g g gg gg gg
3) The importance people attach to worldly possessions is called
gg gg gg gg gg gg gg gg gg .
A) ego products gg
B) materialism
C) needs
D) wants
Answer:
gg
B Diff: 1
gg gg gg
LO: 2.1: Ethical business is good business.
g g gg gg gg gg gg
AACSB: Application of knowledge
gg g g gg gg
4) Though the Organization for Economic Cooperation and Development (OECD)
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outlaws bribery in business practices, it is still common in
gg gg gg . gg gg gg gg gg gg gg gg
A) Japan
B) Mexico
C) Germany
D) All of the above
gg gg gg
Answer: D
gg g g
Diff: 1 gg
LO: 2.1: Ethical business is good business.
g g gg gg gg gg gg
AACSB: Ethical understanding and reasoning
gg g g gg gg gg
1
Copyright © 2020 Pearson Education,
gg gg gg gg
Inc. gg
mynursytest.store
,DOWNLOAD THE Test Bank for Consumer Behavior Buying Having Being 13th
gg gg gg gg gg gg gg gg gg gg
Edition Solomon gg gg
5) The U.S. government is trying to encourage businesses and consumers to select green
gg gg gg gg gg gg gg gg gg gg gg gg
cleaning products, which of the following are examples of company's pursuing such
gg gg gg gg gg gg gg gg gg gg gg gg
products?
gg
A) Arm & Hammer gg gg
B) Unilever
C) Nestle
D) SC Johnson & gg gg
Co.
gg
Answer: D g g
Diff: 3 gg
LO: 2.1: Ethical business is good business.
g g gg gg gg gg gg
AACSB: Application of knowledge
gg g g gg gg
6) Business ethics are rules of conduct published by the Better Business Bureau that
gg gg gg gg gg gg gg gg gg gg gg gg
guide actions in the marketplace.
gg gg gg gg gg
Answer: FALSE gg
Diff: 2
gg gg
LO: 2.1: Ethical business is good business.
g g gg gg gg gg gg
AACSB: Ethical understanding and reasoning
gg g g gg gg gg
7) Products meet existing needs, and marketing activities only help to communicate
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their availability.
gg gg
Answer: TRUE gg
Diff: 1
gg gg
LO: 2.1: Ethical business is good business.
g g gg gg gg gg gg
AACSB: Ethical understanding and reasoning
gg g g gg gg gg
8) Advertising is a service for which consumers are willing to pay because the
gg gg gg gg gg gg gg gg gg gg gg gg
information it provides reduces their search time.
gg gg gg gg gg gg gg
Answer: TRUE gg
Diff: 1
gg gg
LO: 2.1: Ethical business is good business.
g g gg gg gg gg gg
AACSB: Application of knowledge
gg g g gg gg
9) What is the role of a product and how does it relate to marketing activities?
gg gg gg gg gg gg gg gg gg gg gg gg gg gg
Answer: Products meet existing needs, and marketing activities only help to communicate
g g gg gg gg gg gg gg gg gg gg gg
their availability. The economics of information perspective regards advertising as an
gg gg gg gg gg gg gg gg gg gg gg
important source of consumer information learning. This view emphasizes the economic
gg gg gg gg gg gg gg gg gg gg gg
cost of the time we spend to search for products. Accordingly, advertising is a service for
gg gg gg gg gg gg gg gg gg gg gg gg gg gg gg gg
which consumers are willing to pay because the information it provides reduces their
gg gg gg gg gg gg gg gg gg gg gg gg gg
search time.
gg gg
Diff: 2 gg
LO: 2.1: Ethical business is good business.
g g gg gg gg gg gg
AACSB: Application of knowledge
gg g g gg gg
2
Copyright © 2020 Pearson Education, gg gg gg gg
Inc. gg
mynursytest.store
, DOWNLOAD THE Test Bank for Consumer Behavior Buying Having Being 13th
gg gg gg gg gg gg gg gg gg gg
Edition Solomon gg gg
10) If you are unhappy with a product or service, what are your three possible courses of
gg gg gg gg gg gg gg gg gg gg gg gg gg gg gg
action? Answer: You may use a voice response, private response, or third-party
gg gg g g gg gg gg gg gg gg gg gg gg
response. The voice response is the best for the marketer because it enables a correction
gg gg gg gg gg gg gg gg gg gg gg gg gg gg gg
to the problem.
gg gg gg
Diff: 1 gg
LO: 2.1: Ethical business is good business.
g g gg gg gg gg gg
AACSB: Application of knowledge
gg g g gg gg
11) Explain why advertising is necessary. gg gg gg gg
Answer: Advertising helps to communicate products' availability and
g g gg gg gg gg gg gg
usefulness. Diff: 3
gg gg gg
LO: 2.1: Ethical business is good business.
g g gg gg gg gg gg
AACSB: Application of knowledge
gg g g gg gg
12) When consumers are unhappy with a product, they boycott the product and/or store
gg gg gg gg gg gg gg gg gg gg gg gg
and express dissatisfaction to friends. This is called a response.
gg gg gg gg gg gg gg gg gg gg
A) private
B) third-party
C) voice
D) public
Answer:
gg
ggA Diff: 1
gg gg
LO: 2.2: Marketers have an obligation to provide safe and functional products as part of
g g gg gg gg gg gg gg gg gg gg gg gg gg gg
their business activities.
gg gg gg
AACSB: Application of knowledge g g gg gg
13) When consumers are unhappy with a product, they may file a complaint in the form of
gg gg gg gg gg gg gg gg gg gg gg gg gg gg gg
legal action, Better Business Bureau complaint, or publishing a negative review. This is
gg gg gg gg gg gg gg gg gg gg gg gg gg
called a
gg gg
response.
A) private
B) third-party
C) voice
D) complaint
Answer: B
gg g g
Diff: 1
gg gg
LO: 2.2: Marketers have an obligation to provide safe and functional products as part of
g g gg gg gg gg gg gg gg gg gg gg gg gg gg
their business activities.
gg gg gg
AACSB: Application of knowledge g g gg gg
3
Copyright © 2020 Pearson Education,
gg gg gg gg
Inc. gg
mynursytest.store
gg gg gg gg gg gg gg gg gg gg
Edition Solomon gg gg
Consumer Behavior, 13e (Solomon) gg gg gg
Chapter 2 Consumer and Social Well-Being
gg gg gg gg gg gg
1) Which act makes it illegal for American executives to bribe foreigners to gain business?
gg gg gg gg gg gg gg gg gg gg gg gg gg
A) Lanham Act gg
B) Foreign Corrupt Practices Act gg gg gg
C) Patriot Act gg
D) Robinson-Patman Act gg
Answer: B
gg g g
Diff: 1 gg
LO: 2.1: Ethical business is good business.
g g gg gg gg gg gg
AACSB: Application of knowledge
gg g g gg gg
2) Rules of conduct that guide actions in the marketplace are called
gg gg gg gg gg gg gg gg gg gg gg .
A) social obligation gg
B) social responsibility
gg
C) business ethics gg
D) social awareness gg
Answer: C
gg g g
Diff: 1 gg
LO: 2.1: Ethical business is good business.
g g gg gg gg gg gg
AACSB: Ethical understanding and reasoning
gg g g gg gg gg
3) The importance people attach to worldly possessions is called
gg gg gg gg gg gg gg gg gg .
A) ego products gg
B) materialism
C) needs
D) wants
Answer:
gg
B Diff: 1
gg gg gg
LO: 2.1: Ethical business is good business.
g g gg gg gg gg gg
AACSB: Application of knowledge
gg g g gg gg
4) Though the Organization for Economic Cooperation and Development (OECD)
gg gg gg gg gg gg gg gg
outlaws bribery in business practices, it is still common in
gg gg gg . gg gg gg gg gg gg gg gg
A) Japan
B) Mexico
C) Germany
D) All of the above
gg gg gg
Answer: D
gg g g
Diff: 1 gg
LO: 2.1: Ethical business is good business.
g g gg gg gg gg gg
AACSB: Ethical understanding and reasoning
gg g g gg gg gg
1
Copyright © 2020 Pearson Education,
gg gg gg gg
Inc. gg
mynursytest.store
,DOWNLOAD THE Test Bank for Consumer Behavior Buying Having Being 13th
gg gg gg gg gg gg gg gg gg gg
Edition Solomon gg gg
5) The U.S. government is trying to encourage businesses and consumers to select green
gg gg gg gg gg gg gg gg gg gg gg gg
cleaning products, which of the following are examples of company's pursuing such
gg gg gg gg gg gg gg gg gg gg gg gg
products?
gg
A) Arm & Hammer gg gg
B) Unilever
C) Nestle
D) SC Johnson & gg gg
Co.
gg
Answer: D g g
Diff: 3 gg
LO: 2.1: Ethical business is good business.
g g gg gg gg gg gg
AACSB: Application of knowledge
gg g g gg gg
6) Business ethics are rules of conduct published by the Better Business Bureau that
gg gg gg gg gg gg gg gg gg gg gg gg
guide actions in the marketplace.
gg gg gg gg gg
Answer: FALSE gg
Diff: 2
gg gg
LO: 2.1: Ethical business is good business.
g g gg gg gg gg gg
AACSB: Ethical understanding and reasoning
gg g g gg gg gg
7) Products meet existing needs, and marketing activities only help to communicate
gg gg gg gg gg gg gg gg gg gg
their availability.
gg gg
Answer: TRUE gg
Diff: 1
gg gg
LO: 2.1: Ethical business is good business.
g g gg gg gg gg gg
AACSB: Ethical understanding and reasoning
gg g g gg gg gg
8) Advertising is a service for which consumers are willing to pay because the
gg gg gg gg gg gg gg gg gg gg gg gg
information it provides reduces their search time.
gg gg gg gg gg gg gg
Answer: TRUE gg
Diff: 1
gg gg
LO: 2.1: Ethical business is good business.
g g gg gg gg gg gg
AACSB: Application of knowledge
gg g g gg gg
9) What is the role of a product and how does it relate to marketing activities?
gg gg gg gg gg gg gg gg gg gg gg gg gg gg
Answer: Products meet existing needs, and marketing activities only help to communicate
g g gg gg gg gg gg gg gg gg gg gg
their availability. The economics of information perspective regards advertising as an
gg gg gg gg gg gg gg gg gg gg gg
important source of consumer information learning. This view emphasizes the economic
gg gg gg gg gg gg gg gg gg gg gg
cost of the time we spend to search for products. Accordingly, advertising is a service for
gg gg gg gg gg gg gg gg gg gg gg gg gg gg gg gg
which consumers are willing to pay because the information it provides reduces their
gg gg gg gg gg gg gg gg gg gg gg gg gg
search time.
gg gg
Diff: 2 gg
LO: 2.1: Ethical business is good business.
g g gg gg gg gg gg
AACSB: Application of knowledge
gg g g gg gg
2
Copyright © 2020 Pearson Education, gg gg gg gg
Inc. gg
mynursytest.store
, DOWNLOAD THE Test Bank for Consumer Behavior Buying Having Being 13th
gg gg gg gg gg gg gg gg gg gg
Edition Solomon gg gg
10) If you are unhappy with a product or service, what are your three possible courses of
gg gg gg gg gg gg gg gg gg gg gg gg gg gg gg
action? Answer: You may use a voice response, private response, or third-party
gg gg g g gg gg gg gg gg gg gg gg gg
response. The voice response is the best for the marketer because it enables a correction
gg gg gg gg gg gg gg gg gg gg gg gg gg gg gg
to the problem.
gg gg gg
Diff: 1 gg
LO: 2.1: Ethical business is good business.
g g gg gg gg gg gg
AACSB: Application of knowledge
gg g g gg gg
11) Explain why advertising is necessary. gg gg gg gg
Answer: Advertising helps to communicate products' availability and
g g gg gg gg gg gg gg
usefulness. Diff: 3
gg gg gg
LO: 2.1: Ethical business is good business.
g g gg gg gg gg gg
AACSB: Application of knowledge
gg g g gg gg
12) When consumers are unhappy with a product, they boycott the product and/or store
gg gg gg gg gg gg gg gg gg gg gg gg
and express dissatisfaction to friends. This is called a response.
gg gg gg gg gg gg gg gg gg gg
A) private
B) third-party
C) voice
D) public
Answer:
gg
ggA Diff: 1
gg gg
LO: 2.2: Marketers have an obligation to provide safe and functional products as part of
g g gg gg gg gg gg gg gg gg gg gg gg gg gg
their business activities.
gg gg gg
AACSB: Application of knowledge g g gg gg
13) When consumers are unhappy with a product, they may file a complaint in the form of
gg gg gg gg gg gg gg gg gg gg gg gg gg gg gg
legal action, Better Business Bureau complaint, or publishing a negative review. This is
gg gg gg gg gg gg gg gg gg gg gg gg gg
called a
gg gg
response.
A) private
B) third-party
C) voice
D) complaint
Answer: B
gg g g
Diff: 1
gg gg
LO: 2.2: Marketers have an obligation to provide safe and functional products as part of
g g gg gg gg gg gg gg gg gg gg gg gg gg gg
their business activities.
gg gg gg
AACSB: Application of knowledge g g gg gg
3
Copyright © 2020 Pearson Education,
gg gg gg gg
Inc. gg
mynursytest.store
