HUBSPOT INBOUND MARKETING CERTIFICATION
EXAM 2025 NEWEST ACTUAL EXAM COMPLETE 300
QUESTIONS WITH DETAILED VERIFIED ANSWERS
(100% CORRECT ANSWERS) || ALREADY GRADED A+
Using software to enroll every person who downloads a specific ebook into a month-
long email campaign is an example of what? -CORRECT ANSWER D. Marketing
automation
How does the full path attribution model calculate credit? -CORRECT ANSWER A.
22.5% of credit to the first interaction, the interaction that created the contact, the
interaction that created the deal, and to the interaction that closed the deal. The final
10% is assigned to the remaining interactions evenly.
Fill in the blank: Most tools require you have a confidence threshold of ----, in order to
declare a winner in an A/B test. -CORRECT ANSWER C. 95%
True or false? Segmentation is a process that helps you understand your leads and
customers better, and behavioral marketing is how you categorize them based on the
understanding you gain. -CORRECT ANSWER B. False
What is the difference between the buyer's journey and customer journey? -CORRECT
ANSWER A. The buyer's journey focuses on activities leading up to a purchase, while
the customer journey extends beyond a purchase
True or false? Artificial intelligence is technology that executes tasks based on if-then
statements. -CORRECT ANSWER B. False
How can you ensure your content drives action? -CORRECT ANSWER B. Include a
CTA
, How can you ensure your podcast content initiates action? Select all that apply. -
CORRECT ANSWER A. Include your CTA link in the show notes B. Shorten you URL
to keep CTAs concise C. Consider mid-roll CTAs
Fill in the blank. Behavioral marketing is the method by which companies target
auditerm-6ences based on their behavior, interests, intentions, geolocation, and other
metrics using _________, cookies, search history, and other insights. A. Funnel reports
B. Advertising C. Web Analytics D. TikTok -CORRECT ANSWER C. Web Analytics
True or False? This is an example of a person in the decision stage of their buyer's
journey. // Dog-owner Dia is struggling to walk their dog in their neighborhood. Their dog
struggles with obedience and anxiety when approaching new dogs. They're looking for a
local dog trainer that provides obedience training and can socialize their dog to
overcome its anxiety. Dia uses Yelp to compare local dog trainers. -CORRECT
ANSWER A. True
Fill in the blank. Explicit segmentation is synonymous with ______. A. Causation B.
Strategy C. Correlation D. Behavioral Marketing -CORRECT ANSWER A. Causation
How do you develop an effective content distribution strategy? -CORRECT ANSWER
D. Set a content distribution goal, identify your audience's preferred channels, and run
tests for new marketing channels
True or false? People are protective of their privacy and do not want their experiences
to be highly personalized. -CORRECT ANSWER B. False
Why are chatbots a great tool for strategically using marketing automation and AI? A.
They can create buyer personas B. They can mitigate friction regarding availability C.
They are the primary tool for streamlining cadence and content D. They are used for
journey mapping -CORRECT ANSWER B. They can mitigate friction regarding
availability
Blogging, SEO, and social publishing are key pieces to any marketer's strategy. Which
phase of your flywheel can benefit from the implementation of these three strategies? A.
Delight B. Engage C. Consideration D. Attract -CORRECT ANSWER D. Attract
Customer segmentation is: A. The process by which an anonymous visitor becomes a
known lead B. Unnecessary for inbound marketing C. The process of separating your
contacts into smaller groups of similar profiles D. The active research process someone
goes through leading up to a purchase. -CORRECT ANSWER C. The process of
separating your contacts into smaller groups of similar profiles
Database segmentation, marketing automation, and multichannel communication are
examples of strategies that happen at which stage of your marketing flywheel? A.
Attract B. Engage C. Consideration D. Delight -CORRECT ANSWER B. Engage
EXAM 2025 NEWEST ACTUAL EXAM COMPLETE 300
QUESTIONS WITH DETAILED VERIFIED ANSWERS
(100% CORRECT ANSWERS) || ALREADY GRADED A+
Using software to enroll every person who downloads a specific ebook into a month-
long email campaign is an example of what? -CORRECT ANSWER D. Marketing
automation
How does the full path attribution model calculate credit? -CORRECT ANSWER A.
22.5% of credit to the first interaction, the interaction that created the contact, the
interaction that created the deal, and to the interaction that closed the deal. The final
10% is assigned to the remaining interactions evenly.
Fill in the blank: Most tools require you have a confidence threshold of ----, in order to
declare a winner in an A/B test. -CORRECT ANSWER C. 95%
True or false? Segmentation is a process that helps you understand your leads and
customers better, and behavioral marketing is how you categorize them based on the
understanding you gain. -CORRECT ANSWER B. False
What is the difference between the buyer's journey and customer journey? -CORRECT
ANSWER A. The buyer's journey focuses on activities leading up to a purchase, while
the customer journey extends beyond a purchase
True or false? Artificial intelligence is technology that executes tasks based on if-then
statements. -CORRECT ANSWER B. False
How can you ensure your content drives action? -CORRECT ANSWER B. Include a
CTA
, How can you ensure your podcast content initiates action? Select all that apply. -
CORRECT ANSWER A. Include your CTA link in the show notes B. Shorten you URL
to keep CTAs concise C. Consider mid-roll CTAs
Fill in the blank. Behavioral marketing is the method by which companies target
auditerm-6ences based on their behavior, interests, intentions, geolocation, and other
metrics using _________, cookies, search history, and other insights. A. Funnel reports
B. Advertising C. Web Analytics D. TikTok -CORRECT ANSWER C. Web Analytics
True or False? This is an example of a person in the decision stage of their buyer's
journey. // Dog-owner Dia is struggling to walk their dog in their neighborhood. Their dog
struggles with obedience and anxiety when approaching new dogs. They're looking for a
local dog trainer that provides obedience training and can socialize their dog to
overcome its anxiety. Dia uses Yelp to compare local dog trainers. -CORRECT
ANSWER A. True
Fill in the blank. Explicit segmentation is synonymous with ______. A. Causation B.
Strategy C. Correlation D. Behavioral Marketing -CORRECT ANSWER A. Causation
How do you develop an effective content distribution strategy? -CORRECT ANSWER
D. Set a content distribution goal, identify your audience's preferred channels, and run
tests for new marketing channels
True or false? People are protective of their privacy and do not want their experiences
to be highly personalized. -CORRECT ANSWER B. False
Why are chatbots a great tool for strategically using marketing automation and AI? A.
They can create buyer personas B. They can mitigate friction regarding availability C.
They are the primary tool for streamlining cadence and content D. They are used for
journey mapping -CORRECT ANSWER B. They can mitigate friction regarding
availability
Blogging, SEO, and social publishing are key pieces to any marketer's strategy. Which
phase of your flywheel can benefit from the implementation of these three strategies? A.
Delight B. Engage C. Consideration D. Attract -CORRECT ANSWER D. Attract
Customer segmentation is: A. The process by which an anonymous visitor becomes a
known lead B. Unnecessary for inbound marketing C. The process of separating your
contacts into smaller groups of similar profiles D. The active research process someone
goes through leading up to a purchase. -CORRECT ANSWER C. The process of
separating your contacts into smaller groups of similar profiles
Database segmentation, marketing automation, and multichannel communication are
examples of strategies that happen at which stage of your marketing flywheel? A.
Attract B. Engage C. Consideration D. Delight -CORRECT ANSWER B. Engage
