1
HUBSPOT Inbound Marketing Exam (Latest 2025 /
2026 Update) Questions and Verified Answers | 100%
Correct | Grade A+
What is the buyer's journey? - ...(ANSWERS)....The active research process
someone goes through leading up to a purchase
If your content is focused on the different solutions to your buyer persona's
problem, where would that content fit into the buyer's journey? -
...(ANSWERS)....consideration
Which departments should be involved in creating content? - ...(ANSWERS)....all
departments
Fill in the blank: Your __________ is your strongest acquisition lever. -
...(ANSWERS)....happy customers
What does CRM stand for? - ...(ANSWERS)....customer relationship management
system
What are the stages in the inbound methodology? - ...(ANSWERS)....attract
engage delight
When does the engage stage of the inbound methodology begin? -
...(ANSWERS)....when the customer takes the desired action
, 2
True or false? As buying behavior changes, the inbound philosophy will also
evolve. - ...(ANSWERS)....false
Who is responsible for delighting prospects and customers? -
...(ANSWERS)....marketing sales and services
The inbound methodology is a circle. What does it represent? -
...(ANSWERS)....flywheel
Which place is recommended for the storage of your prospect's information? -
...(ANSWERS)....a CRM system
True or false? It's a best practice to gate and deliver the majority of your content
over live chat. - ...(ANSWERS)....false
True or false? Every customer has to have a fantastic experience in order for your
company's flywheel to accelerate. - ...(ANSWERS)....false--thinking of your
company as a flywheel will encourage your teams to provide as good of an
experience as possible, even to your most difficult customers
How can you apply flywheel thinking to your company's budget? -
...(ANSWERS)....by investing as much money into things that drive customer
happiness-such as support teams and product improvements--as you do in
acquiring new customers through marketing and sales
HUBSPOT Inbound Marketing Exam (Latest 2025 /
2026 Update) Questions and Verified Answers | 100%
Correct | Grade A+
What is the buyer's journey? - ...(ANSWERS)....The active research process
someone goes through leading up to a purchase
If your content is focused on the different solutions to your buyer persona's
problem, where would that content fit into the buyer's journey? -
...(ANSWERS)....consideration
Which departments should be involved in creating content? - ...(ANSWERS)....all
departments
Fill in the blank: Your __________ is your strongest acquisition lever. -
...(ANSWERS)....happy customers
What does CRM stand for? - ...(ANSWERS)....customer relationship management
system
What are the stages in the inbound methodology? - ...(ANSWERS)....attract
engage delight
When does the engage stage of the inbound methodology begin? -
...(ANSWERS)....when the customer takes the desired action
, 2
True or false? As buying behavior changes, the inbound philosophy will also
evolve. - ...(ANSWERS)....false
Who is responsible for delighting prospects and customers? -
...(ANSWERS)....marketing sales and services
The inbound methodology is a circle. What does it represent? -
...(ANSWERS)....flywheel
Which place is recommended for the storage of your prospect's information? -
...(ANSWERS)....a CRM system
True or false? It's a best practice to gate and deliver the majority of your content
over live chat. - ...(ANSWERS)....false
True or false? Every customer has to have a fantastic experience in order for your
company's flywheel to accelerate. - ...(ANSWERS)....false--thinking of your
company as a flywheel will encourage your teams to provide as good of an
experience as possible, even to your most difficult customers
How can you apply flywheel thinking to your company's budget? -
...(ANSWERS)....by investing as much money into things that drive customer
happiness-such as support teams and product improvements--as you do in
acquiring new customers through marketing and sales
