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assess a process or program to provide evidence and feedback
Evaluation
for the program.
is an organized process using the scientific method for
investigating problems. Can be conducted with the intent to
generalize findings from a sample to a larger population. Does
Research
not always aim for, or achieve, evaluative conclusions, and it is
restricted to empirical (rather than evaluative) data. Bases
observed, measured, or calculated conclusions on that data.
the consistency, dependability, and stability of the measurement
Reliability
process.
the degree to which a test or assessment measures what it is
Validity
intended to measure.
operational forms of a construct. Designate how the construct
Variables
will be measured in designated scenarios.
looks at an ongoing process of evaluation from planning through
implementation. Identifying and assessing the strengths and
Formative Evaluation weaknesses of the way a health educator implements a program.
Allows for continual assessment; allows for monitoring progress,
troubleshooting, and corrective actions.
any combination of measures that occur as a program is
Process Evaluation implemented to assure or improve the quality of performance or
delivery
often associated with measures of judgments that enable the
investigator to draw conclusions. It is also commonly associated
Summative Evaluation
with impact and outcome evaluations. Focuses on the outcomes
or products
, focuses on immediate and observable effects of a program
Impact Evaluations
leading to the desired outcomes.
focused on the ultimate goal, product or policy. Often measured
Outcome Evaluation
in terms of morbidity and mortality.
identifies in detail what the health education specialist wants to
learn over the course of an evaluation or research project.
Purpose Statement Usually a sentence or two written with specificity and detail.
Helps to focus and guide efforts involved with data collection
and analysis.
specifically developed questions. Help to establish boundaries
for the evaluation by stating what aspects of the program will be
Evaluation Questions addressed. Creating encourages stakeholders to reveal what
they believe the evaluation should answer. Use to monitor and
measure processes, activities, outputs and expected outcomes.
typically require health education specialists to:
identify key search terms
Search Strategies identify a period of time to conduct the search
characteristics of the target population
health conditions of interest.
a published qualitative review of a comprehensive synthesis of
Systematic Reviews
publications on particular topics.
a systematic method of evaluating statistical data based on
Meta-analyses
results of several independent studies of the same problem.
a method for collecting all the individual data from a group of
Pooled analyses studies, combining them into one large set of data, and then
analyzing the data as it came from one big study.
focuses on quantifying, or measuring, things related to health
Quantitative Methodology education programs through the use of numerical data to help
describe, explain, or predict phenomena.
descriptive in nature and attempts to discover meaning or
Qualitative Methodology
interpret why phenomena are occurring.
data collection to "tell the story" and describe classifications, as
Mixed Methods Approach well as to indicate why a phenomenon is occurring within a
population
help health education specialists identify useful existing data
collection instruments. Database collects rating scales,
questionnaires, checklists, tests, interview schedules, and coding
Health and Psychosocial
schemes/manuals for health and social sciences. Health and
Instruments (HaPI) database
psychosocial instruments in this database are used and/or
published in literature and often recognize reliability and validity
concerns. Used for assessment and/or evaluation purposes.
used in evaluation to assist in describing key aspects of programs
Logic Model
in terms of a simple flow chart.
resources, contributions, and other investments that go into a
Inputs program. Human, fiscal, physical, and intellectual resources
needed to address the objectives of a program.
the activities, services, and products that will reach the
Outputs participants of a program. Activities, products and services that
will influence short-term outcomes.