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Test Bank for Marketing: Real People, Real Choices 11th Edition by Michael R. Solomon , Greg W. Marshall and Elnora W. Stuart isbn-9780136810384

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Test Bank for Marketing: Real People, Real Choices 11th Edition by Michael R. Solomon , Greg W. Marshall and Elnora W. Stuart isbn-9780136810384 Table of contents PART 1: UNDERSTAND THE VALUE PROPOSITION Welcome to the World of Marketing: Create and Deliver Value Global, Ethical, and Sustainable Marketing Strategic Market Planning Chapter 3 Supplement: Build a Marketing Plan PART 2: DETERMINE THE VALUE PROPOSITIONS DIFFERENT CUSTOMERS WANT Market Research Marketing Analytics: Welcome to the Era of Data-Driven Insights! Understand Consumer and Business Markets Segmentation, Target Marketing, and Positioning PART 3: DEVELOP THE VALUE PROPOSITION FOR THE CUSTOMER Product I: Innovation and New Product Development Product II: Product Strategy, Branding, and Product Management Price: What Is the Value Proposition Worth? Chapter 10 Supplement: Marketing Math PART 4: DELIVER AND COMMUNICATE THE VALUE PROPOSITION Deliver the Goods: Determine the Distribution Strategy Customer Experience Promotion I: Planning and Advertising Promotion II: Social Media Platforms and Other Promotion Elements

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