MKTG 334 Marketing Research UWEC Rokon questions
with verified answers
How did Industrial revolution contribute to the Growth of the Need for
Marketing Research? Ans✓✓✓ The Industrial Revolution led to
manufacturers producing goods for distant markets.
Manufacturers needed to know about faraway consumers.
This led to the growing need for marketing research.
How do managers establish the need for marketing research?
Ans✓✓✓ When is marketing research NOT needed?
The information is already available.
Decisions must be made now.
We can't afford research.
Costs outweigh the value of marketing research.
How does Marketing Research system differ with other components of
MIS? Ans✓✓✓ It gathers information not gathered by the other MIS
component subsystems.
Marketing research studies are conducted for a specific situation facing
the company.
Marketing research projects unlike other MIS components are not
continuous - they have a beginning and an end.
, What are internal and external supplier of research? Ans✓✓✓ Internal
supplier: an entity within the firm supplies marketing research (Client-
side)
External supplier: outside firms hired to fulfill a firm's marketing
research needs (Agency)
What are some of the disadvantages of test marketing? Ans✓✓✓ Test
markets do not yield infallible (perfect) results.
Competitors may intentionally try to sabotage test markets.
Test markets bring about exposure of the product to the competition.
Test markets may create ethical problems.
What are some of the ethical issues a researcher needs to consider?
What is the difference between Sugging and Frugging? Ans✓✓✓ Fair
dealing with respondents
Fair dealing with clients
Maintaining research integrity
Concern for society
Sugging - selling under the guise of conducting research
Frugging - fund-raising under the guise of conducting research
with verified answers
How did Industrial revolution contribute to the Growth of the Need for
Marketing Research? Ans✓✓✓ The Industrial Revolution led to
manufacturers producing goods for distant markets.
Manufacturers needed to know about faraway consumers.
This led to the growing need for marketing research.
How do managers establish the need for marketing research?
Ans✓✓✓ When is marketing research NOT needed?
The information is already available.
Decisions must be made now.
We can't afford research.
Costs outweigh the value of marketing research.
How does Marketing Research system differ with other components of
MIS? Ans✓✓✓ It gathers information not gathered by the other MIS
component subsystems.
Marketing research studies are conducted for a specific situation facing
the company.
Marketing research projects unlike other MIS components are not
continuous - they have a beginning and an end.
, What are internal and external supplier of research? Ans✓✓✓ Internal
supplier: an entity within the firm supplies marketing research (Client-
side)
External supplier: outside firms hired to fulfill a firm's marketing
research needs (Agency)
What are some of the disadvantages of test marketing? Ans✓✓✓ Test
markets do not yield infallible (perfect) results.
Competitors may intentionally try to sabotage test markets.
Test markets bring about exposure of the product to the competition.
Test markets may create ethical problems.
What are some of the ethical issues a researcher needs to consider?
What is the difference between Sugging and Frugging? Ans✓✓✓ Fair
dealing with respondents
Fair dealing with clients
Maintaining research integrity
Concern for society
Sugging - selling under the guise of conducting research
Frugging - fund-raising under the guise of conducting research
