,CBC1501 Assignment 3 PORTFOLIO (COMPLETE
ANSWERS) Semester 1 2025 (160830) - DUE 19 May
2025; 100% TRUSTED Complete, trusted solutions and
explanations
Table of Contents
1. Question 1 – Google Drive and Google Docs
2. Question 2 – Academic Integrity
3. Question 3 – Case Study: Hermanus
3.1 Absolute and Relative Location
3.2 Destination Image: Positive and Negative
Influences
3.3 Tourism Resources: Intermediate and ResourceOriented
3.4 Environmental Impacts of Tourism
3.5 Core Tourism Product and Supporting Factors
4. References
Question 1 – Google Drive and Google Docs
Google Drive Folder Link:
https://drive.google.com/drive/folders/202512345_CBC1501_20
25_S1_A3_POE
Google Doc File Link:
https://docs.google.com/document/d/202512345_CBC1501_202
5_S1_A3_POE
,Both the Google Drive folder and Google Docs file are named
correctly according to the required naming convention:
202512345_CBC1501_2025_S1_A3_POE
The Google Doc file was created and typed using Google Docs
and saved in the Google Drive folder listed above. Access has
been granted to ensure that lecturers and markers can open and
verify both links.
Question 2 of your CBC1501 Assessment 3. It follows the
required structure, addresses all content points, and integrates
theory with practical application to Investec.
Title: The Importance of Cultural Communication in
Virtual Teams: The Case of Investec
Evidence of Planning
(Note: You should attach your planning/brainstorming from
Assessment 2 here or paste a summary visual of it if required.)
Introduction
The COVID-19 pandemic drastically altered global business
dynamics, compelling companies to embrace remote work and
, virtual communication technologies. Among these companies is
Investec, a financial institution that transitioned into the
international sphere and adopted digital tools to facilitate remote
collaboration. As businesses like Investec expand globally, they
increasingly face the complexities of intercultural
communication within virtual teams. Effective communication
in such teams hinges on understanding culture, navigating
intercultural interactions, and creating a culturally responsive
business environment. This essay explores these dimensions by
defining key concepts—culture, culture in business, and
intercultural communication—while addressing barriers and
proposing strategies for improving communication in
multicultural contexts. Through practical examples, the
discussion highlights how Investec can foster inclusive, effective
virtual collaboration across cultures.
Understanding Culture and Its Impact on Communication
Culture is commonly defined as the shared values, beliefs,
norms, and behaviours of a particular group of people (Samovar,
Porter & McDaniel, 2010). It shapes how individuals perceive
the world and interact with others, making it a fundamental
influence on communication. In a virtual environment,
misunderstandings can arise from cultural assumptions,
especially when individuals rely on stereotypes—
overgeneralised views of a group—or ethnocentrism—the belief
that one's own culture is superior. At Investec, where employees
collaborate across different continents, these biases can hinder
effective teamwork. For instance, a South African employee
ANSWERS) Semester 1 2025 (160830) - DUE 19 May
2025; 100% TRUSTED Complete, trusted solutions and
explanations
Table of Contents
1. Question 1 – Google Drive and Google Docs
2. Question 2 – Academic Integrity
3. Question 3 – Case Study: Hermanus
3.1 Absolute and Relative Location
3.2 Destination Image: Positive and Negative
Influences
3.3 Tourism Resources: Intermediate and ResourceOriented
3.4 Environmental Impacts of Tourism
3.5 Core Tourism Product and Supporting Factors
4. References
Question 1 – Google Drive and Google Docs
Google Drive Folder Link:
https://drive.google.com/drive/folders/202512345_CBC1501_20
25_S1_A3_POE
Google Doc File Link:
https://docs.google.com/document/d/202512345_CBC1501_202
5_S1_A3_POE
,Both the Google Drive folder and Google Docs file are named
correctly according to the required naming convention:
202512345_CBC1501_2025_S1_A3_POE
The Google Doc file was created and typed using Google Docs
and saved in the Google Drive folder listed above. Access has
been granted to ensure that lecturers and markers can open and
verify both links.
Question 2 of your CBC1501 Assessment 3. It follows the
required structure, addresses all content points, and integrates
theory with practical application to Investec.
Title: The Importance of Cultural Communication in
Virtual Teams: The Case of Investec
Evidence of Planning
(Note: You should attach your planning/brainstorming from
Assessment 2 here or paste a summary visual of it if required.)
Introduction
The COVID-19 pandemic drastically altered global business
dynamics, compelling companies to embrace remote work and
, virtual communication technologies. Among these companies is
Investec, a financial institution that transitioned into the
international sphere and adopted digital tools to facilitate remote
collaboration. As businesses like Investec expand globally, they
increasingly face the complexities of intercultural
communication within virtual teams. Effective communication
in such teams hinges on understanding culture, navigating
intercultural interactions, and creating a culturally responsive
business environment. This essay explores these dimensions by
defining key concepts—culture, culture in business, and
intercultural communication—while addressing barriers and
proposing strategies for improving communication in
multicultural contexts. Through practical examples, the
discussion highlights how Investec can foster inclusive, effective
virtual collaboration across cultures.
Understanding Culture and Its Impact on Communication
Culture is commonly defined as the shared values, beliefs,
norms, and behaviours of a particular group of people (Samovar,
Porter & McDaniel, 2010). It shapes how individuals perceive
the world and interact with others, making it a fundamental
influence on communication. In a virtual environment,
misunderstandings can arise from cultural assumptions,
especially when individuals rely on stereotypes—
overgeneralised views of a group—or ethnocentrism—the belief
that one's own culture is superior. At Investec, where employees
collaborate across different continents, these biases can hinder
effective teamwork. For instance, a South African employee
