Consumer Behaviour
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Second Edition Test Bank
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, CHAPTER: 01 UNDERSTANDING CONSUMER gf gf gf
BEHAVIOR AND CONSUMER RESEARCH
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1. Studying how consumers decide to buy products is a good definition of consumer behavior.
gf gf g f gf gf gf gf gf gf gf gf gf gf
a. True
b. False
ANSWER: False
POINTS:
gf 1
DIFFICULTY:
gf Moderate
LEARNING OBJECTIVES: gf g f COBE.KARD.l5.01.01- 01.01 gf
NATIONAL STANDARDS: United States- BUSPROG: Analytic
g f g f g f g f gf g f
STATE STANDARDS:
gf United States - NONE - DISC: Individual Dynamics - Individual gf gf gf gf gf gf gf g f gf
TOPICS:
gf Dynamics A-head: What is Consumer Behavior? gf gf g f gf gf g f
KEYWORDS:
gf Bloom's: Knowledge gf
2. Consumer behavior includes consumers' emotional, mental, and behavioral responses associated with the activities
g f gf gf g f gf gf gf gf gf gf gf gf
of purchase, use, and disposal of good and services.
gf gf g f gf gf gf gf gf gf
a. True
b. False
ANSWER: True
POINTS:
gf 1
DIFFICULTY: Easy
LEARNING OBJECTIVES: COBE.KARD.l5.01.01- 01.01
gf g f gf
NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic
g f g f g f g f gf g f gf g f
STATE STANDARDS:
gf United States - NONE - DISC: Individual Dynamics - Individual gf gf gf gf gf gf gf g f gf
TOPICS:
gf Dynamics AACSB Reflective Thinking Skills gf gf gf gf gf
CB&C Model Customer g f gf
KEYWORDS: Bloom's: Knowledge gf
3. Individual consumers purchase goods and services to satisfy their own personal needs and wants or to
g f g f g f g f gf g f gf gf gf gf gf g f gf gf gf
gfsatisfy the need and wants of others.
gf gf g f gf g f gf
a. True
b. False
ANSWER: True
POINTS:
gf 1
DIFFICULTY: Easy
LEARNING OBJECTIVES: COBE.KARD.l5.01.01- 01.01
gf g f gf
NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic
g f g f g f g f gf g f gf g f
STATE STANDARDS:
gf United States - NONE - DISC: Individual Dynamics - Individual gf gf gf gf gf gf gf g f gf
TOPICS:
gf Dynamics AACSB Reflective Thinking Skills gf gf gf gf gf
CB&C Model Customer g f gf
KEYWORDS: Bloom's: Knowledge gf
,4. Hospitals, schools, and goverrnnent agencies are all considered organizational consumers.
gf gf gf gf gf gf gf gf gf
a. True
b. False
ANSWER: True
POINTS:
gf 1
DIFFICULTY:
gf Moderate
LEARNING OBJECTIVES: g f g f g f COBE.KARD.15.01.01- 01.01 gf
NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic
g f g f g f g f gf g f gf g f
STATE STANDARDS:
gf United States - NONE - DISC: Individual Dynamics - Individual
gf gf gf gf gf gf gf g f gf
TOPICS:
gf Dynamics AACSB Reflective Thinking Skills
gf gf gf gf gf
CB&C Model Customer g f gf
KEYWORDS: Bloom's: Knowledge gf
5. Consumer behavior researchers are primarily only interested in consumers' purchase behaviors.
g f g f g f gf g f gf g f gf gf g f
a. True
b. False
ANSWER: False
POINTS:
gf 1
DIFFICULTY:
gf Moderate
LEARNING OBJECTIVES: g f g f g f COBE.KARD.15.01.01- 01.01 gf
NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic
g f g f g f g f gf g f gf g f
STATE STANDARDS:
gf United States - NONE - DISC: Individual Dynamics - Individual
gf gf gf gf gf gf gf g f gf
TOPICS:
gf Dynamics AACSB Reflective Thinking Skills
gf gf gf gf gf
CB&C Model Customer g f gf
KEYWORDS: Bloom's: Knowledge gf
6. Consumer behavior researchers are interested in consumer responses, which include their emotional,
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mental, and behavior responses.
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a. True
b. False
ANSWER: True
POINTS:
gf 1
DIFFICULTY: Easy
LEARNING OBJECTIVES: COBE.KARD.15.01.01- 01.01
g f g f g f gf
NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic
g f g f g f g f gf g f gf g f
STATE STANDARDS:
gf United States - NONE - DISC: Individual Dynamics - Individual
gf gf gf gf gf gf gf g f gf
TOPICS:
gf Dynamics AACSB Reflective Thinking Skills
gf gf gf gf gf
CB&C Model Customer g f gf
KEYWORDS: Bloom's: Knowledge gf gf
, 7. Paula likes to sew quilts. She often collects old clothes from her family and friends to cut up and use in her
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quilts. When she does this, Paula is engaging in a consumer use/consumption activity.
gf gf gf gf gf gf gf gf g f gf gf g f g f
a. True
b. False
ANSWER: False
POINTS:
gf 1
DIFFICULTY: Challenging
LEARNING OBJECTIVES: COBE.KARD.15.01.01- 01.01
g f g f g f gf
NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic
g f g f g f g f gf g f gf g f
STATE STANDARDS:gf United States - NONE - DISC: Individual Dynamics - Individual gf gf gf gf gf gf gf g f gf
TOPICS:
gf Dynamics AACSB Reflective Thinking Skills gf gf gf gf gf
CB&C Model Customer g f gf
KEYWORDS: Bloom's: Comprehension gf gf
8. Recycling aluminum cans, reading a newspaper, and reselling an old couch at a garage sale are all
g f g f gf gf gf g f gf g f gf gf gf gf gf gf gf gf
types of consumer disposal activities.
gf gf gf gf gf
a. True
b. False
ANSWER: False
POINTS:
gf 1
DIFFICULTY: Challenging
LEARNING OBJECTIVES: COBE.KARD.15.01.01- 01.01
g f g f g f gf
NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic
g f g f g f g f gf g f gf g f
STATE STANDARDS:gf United States - NONE - DISC: Individual Dynamics - Individual gf gf gf gf gf gf gf g f gf
TOPICS:
gf Dynamics AACSB Reflective Thinking Skills gf gf gf gf gf
CB&C Model Customer g f gf
KEYWORDS: Bloom's: Comprehension gf
9. Torn and Kelly watching a movie they rented. They are engaged in a consumer purchase activity.
gf gf gf g f gf g f gf gf gf gf gf gf gf g f g f
a. True
b. False
ANSWER: False
POINTS:
gf 1
DIFFICULTY: Challenging
LEARNING OBJECTIVES: COBE.KARD.15.01.01- 01.01
g f g f g f gf
NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic
g f g f g f g f gf g f gf g f
STATE STANDARDS:gf United States - NONE - DISC: Individual Dynamics - Individual gf gf gf gf gf gf gf g f gf
TOPICS:
gf Dynamics AACSB Reflective Thinking Skills gf gf gf gf gf
CB&C Model Customer g f gf
KEYWORDS: Bloom's: Comprehension gf
gf
Second Edition Test Bank
gf gf gf gf
, CHAPTER: 01 UNDERSTANDING CONSUMER gf gf gf
BEHAVIOR AND CONSUMER RESEARCH
gf gf gf gf
1. Studying how consumers decide to buy products is a good definition of consumer behavior.
gf gf g f gf gf gf gf gf gf gf gf gf gf
a. True
b. False
ANSWER: False
POINTS:
gf 1
DIFFICULTY:
gf Moderate
LEARNING OBJECTIVES: gf g f COBE.KARD.l5.01.01- 01.01 gf
NATIONAL STANDARDS: United States- BUSPROG: Analytic
g f g f g f g f gf g f
STATE STANDARDS:
gf United States - NONE - DISC: Individual Dynamics - Individual gf gf gf gf gf gf gf g f gf
TOPICS:
gf Dynamics A-head: What is Consumer Behavior? gf gf g f gf gf g f
KEYWORDS:
gf Bloom's: Knowledge gf
2. Consumer behavior includes consumers' emotional, mental, and behavioral responses associated with the activities
g f gf gf g f gf gf gf gf gf gf gf gf
of purchase, use, and disposal of good and services.
gf gf g f gf gf gf gf gf gf
a. True
b. False
ANSWER: True
POINTS:
gf 1
DIFFICULTY: Easy
LEARNING OBJECTIVES: COBE.KARD.l5.01.01- 01.01
gf g f gf
NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic
g f g f g f g f gf g f gf g f
STATE STANDARDS:
gf United States - NONE - DISC: Individual Dynamics - Individual gf gf gf gf gf gf gf g f gf
TOPICS:
gf Dynamics AACSB Reflective Thinking Skills gf gf gf gf gf
CB&C Model Customer g f gf
KEYWORDS: Bloom's: Knowledge gf
3. Individual consumers purchase goods and services to satisfy their own personal needs and wants or to
g f g f g f g f gf g f gf gf gf gf gf g f gf gf gf
gfsatisfy the need and wants of others.
gf gf g f gf g f gf
a. True
b. False
ANSWER: True
POINTS:
gf 1
DIFFICULTY: Easy
LEARNING OBJECTIVES: COBE.KARD.l5.01.01- 01.01
gf g f gf
NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic
g f g f g f g f gf g f gf g f
STATE STANDARDS:
gf United States - NONE - DISC: Individual Dynamics - Individual gf gf gf gf gf gf gf g f gf
TOPICS:
gf Dynamics AACSB Reflective Thinking Skills gf gf gf gf gf
CB&C Model Customer g f gf
KEYWORDS: Bloom's: Knowledge gf
,4. Hospitals, schools, and goverrnnent agencies are all considered organizational consumers.
gf gf gf gf gf gf gf gf gf
a. True
b. False
ANSWER: True
POINTS:
gf 1
DIFFICULTY:
gf Moderate
LEARNING OBJECTIVES: g f g f g f COBE.KARD.15.01.01- 01.01 gf
NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic
g f g f g f g f gf g f gf g f
STATE STANDARDS:
gf United States - NONE - DISC: Individual Dynamics - Individual
gf gf gf gf gf gf gf g f gf
TOPICS:
gf Dynamics AACSB Reflective Thinking Skills
gf gf gf gf gf
CB&C Model Customer g f gf
KEYWORDS: Bloom's: Knowledge gf
5. Consumer behavior researchers are primarily only interested in consumers' purchase behaviors.
g f g f g f gf g f gf g f gf gf g f
a. True
b. False
ANSWER: False
POINTS:
gf 1
DIFFICULTY:
gf Moderate
LEARNING OBJECTIVES: g f g f g f COBE.KARD.15.01.01- 01.01 gf
NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic
g f g f g f g f gf g f gf g f
STATE STANDARDS:
gf United States - NONE - DISC: Individual Dynamics - Individual
gf gf gf gf gf gf gf g f gf
TOPICS:
gf Dynamics AACSB Reflective Thinking Skills
gf gf gf gf gf
CB&C Model Customer g f gf
KEYWORDS: Bloom's: Knowledge gf
6. Consumer behavior researchers are interested in consumer responses, which include their emotional,
g f gf g f gf g f gf g f gf gf gf gf
mental, and behavior responses.
g f gf gf g f
a. True
b. False
ANSWER: True
POINTS:
gf 1
DIFFICULTY: Easy
LEARNING OBJECTIVES: COBE.KARD.15.01.01- 01.01
g f g f g f gf
NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic
g f g f g f g f gf g f gf g f
STATE STANDARDS:
gf United States - NONE - DISC: Individual Dynamics - Individual
gf gf gf gf gf gf gf g f gf
TOPICS:
gf Dynamics AACSB Reflective Thinking Skills
gf gf gf gf gf
CB&C Model Customer g f gf
KEYWORDS: Bloom's: Knowledge gf gf
, 7. Paula likes to sew quilts. She often collects old clothes from her family and friends to cut up and use in her
gf gf gf gf gf gf gf gf gf gf gf gf g f gf g f gf gf gf gf gf gf
quilts. When she does this, Paula is engaging in a consumer use/consumption activity.
gf gf gf gf gf gf gf gf g f gf gf g f g f
a. True
b. False
ANSWER: False
POINTS:
gf 1
DIFFICULTY: Challenging
LEARNING OBJECTIVES: COBE.KARD.15.01.01- 01.01
g f g f g f gf
NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic
g f g f g f g f gf g f gf g f
STATE STANDARDS:gf United States - NONE - DISC: Individual Dynamics - Individual gf gf gf gf gf gf gf g f gf
TOPICS:
gf Dynamics AACSB Reflective Thinking Skills gf gf gf gf gf
CB&C Model Customer g f gf
KEYWORDS: Bloom's: Comprehension gf gf
8. Recycling aluminum cans, reading a newspaper, and reselling an old couch at a garage sale are all
g f g f gf gf gf g f gf g f gf gf gf gf gf gf gf gf
types of consumer disposal activities.
gf gf gf gf gf
a. True
b. False
ANSWER: False
POINTS:
gf 1
DIFFICULTY: Challenging
LEARNING OBJECTIVES: COBE.KARD.15.01.01- 01.01
g f g f g f gf
NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic
g f g f g f g f gf g f gf g f
STATE STANDARDS:gf United States - NONE - DISC: Individual Dynamics - Individual gf gf gf gf gf gf gf g f gf
TOPICS:
gf Dynamics AACSB Reflective Thinking Skills gf gf gf gf gf
CB&C Model Customer g f gf
KEYWORDS: Bloom's: Comprehension gf
9. Torn and Kelly watching a movie they rented. They are engaged in a consumer purchase activity.
gf gf gf g f gf g f gf gf gf gf gf gf gf g f g f
a. True
b. False
ANSWER: False
POINTS:
gf 1
DIFFICULTY: Challenging
LEARNING OBJECTIVES: COBE.KARD.15.01.01- 01.01
g f g f g f gf
NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic
g f g f g f g f gf g f gf g f
STATE STANDARDS:gf United States - NONE - DISC: Individual Dynamics - Individual gf gf gf gf gf gf gf g f gf
TOPICS:
gf Dynamics AACSB Reflective Thinking Skills gf gf gf gf gf
CB&C Model Customer g f gf
KEYWORDS: Bloom's: Comprehension gf
