Test Bank Marketing Research An Applied Orientation 27th Edition by Naresh K. Malhotra, All Chapters 1-23 Complete Fully Covered Newest Version

BasichMarketinghResearch,h4eh(Malhotra)hChapte
rh1h IntroductionhtohMarketinghResearch

1) Problem-
solvinghresearchhishundertakenhtohhelphidentifyhproblemshthatharehnothnecessarilyhapparenthonht
hehsurfacehandhyethexisthorharehlikelyhtoharisehinhthehfuture.
Answer:h FALSEhDif
f:h2 PagehRef:h7
Objective:h 1

2) Problem-
identificationhresearchhinvolveshgoinghbelowhthehsurfacehtohidentifyhthehtruehunderlyinghp
roblemhthaththehmarketinghmanagerhishfacing.
Answer:h TRUEhDiff
:h 2 PagehRef:h7
Objective:h 1

3) Problem-
identificationhresearchhishtypicallyhusedhtohaddresshpricinghissues.hAnswer:h FA
LSE
Diff:h2 PagehRef:h7
Objective:h 1

4) Problem-
identificationhresearchhishthehmorehcommonhofhthehformshofhresearchhandhishundertakenhb
yhvirtuallyhallhmarketinghfirms.
Answer:h TRUEhDiff
:h 2 PagehRef:h7
Objective:h 1

5) Accordinghtohthehtext,hproblem-
solvinghresearchhishtypicallyhusedhtohassesshthehenvironmenthandhdiagnosehproblems.
Answer:h FALSEhDif
f:h2 PagehRef:h7
Objective:h 1

6) Researchhundertakenhtohhelphsolvehspecifichmarketinghproblemshishcalledhproblem-
solvinghresearch.
Answer:h TRUEhDiff
:h 2 PagehRef:h7
Objective:h 1

7) Markethsharehishanhexamplehofhahtopichtypicallyhaddressedhbyhproblem-
solvinghresearch.hAnswer:h FALSE
Diff:h2 PagehRef:h7
Objective:h 1

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,8) Thehfirsthstephinhanyhmarketinghresearchhprojecthishtohformulatehthehresearchhdesign.h
Answer:h FALSE
Diff:h2 PagehRef:h9
Objective:h 2




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,9) Formulatinghanhanalyticalhframeworkhalonghwithhmodels,hresearchhquestions,hhypotheses,handht
hehinformationhneededharehincludedhinhdevelopinghanhapproachhtohthehproblem.
Answer:h TRUEhDiff
:h 2 PagehRef:h9
Objective:h 2

10) Telephone,hmail,hpersonalhandhelectronichinterviewingharehformshofhinterviewinghinhthehdatahc
ollectionhstagehofhthehresearchhprocess.
Answer:h TRUEhDiff
:h 1 PagehRef:h9
Objective:h 2

11) Collectinghandhanalyzinghdataharehstepshinvolvedhinhthehdata-
processinghstage.hAnswer:h FALSE
Diff:h2 PagehRef:h9-10
Objective:h 2

12) Promotionhishconsideredhanhuncontrollablehenvironmentalhfactor.h
Answer:h FALSE
Diff:h2 PagehRef:h11
Objective:h 3

13) Pricing,hpromotion,handhdistributionharehallhconsideredhcontrollablehmarketinghvariables.h
Answer:h TRUE
Diff:h2 PagehRef:h11
Objective:h 3

14) Competitivehintelligenceh(CI)hmayhbehdefinedhashthehprocesshofhenhancinghmarketplacehco
mpetitivenesshthroughhahgreaterhunderstandinghofhahfirm'shcompetitorshandhthehcompetitivehen
vironment.
Answer:h TRUE
Diff:h2 PagehRef:h13
Objective:h 4

15) Competitivehintelligenceh(CI)hmayhsometimeshusehethicallyhquestionablehprocedureshashtheh
endhjustifieshthehmeans.
Answer:h FALSEhDiff
:h 2 PagehRef:h13
Objective:h 4
AACSB:h EthicalhReasoning

16) Marketinghresearchhdepartmentshlocatedhwithinhahfirmharehcalledhinternalhsuppliers.h
Answer:h TRUE
Diff:h1 PagehRef:h15
Objective:h 6


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, 17) Outsidehmarketinghresearchhcompanieshhiredhtohsupplyhmarketinghresearchhdataharehcalledh
externalhsuppliers.
Answer:h TRUE
Diff:h1 PagehRef:h16
Objective:h 6

18) Accordinghtohthehtext,hmosthofhthehresearchhsuppliersharehFortuneh500hoperations.h
Answer:h FALSE
Diff:h2 PagehRef:h16
Objective:h 6

19) Thehserviceshofhfull-
servicehsuppliershcanhbehcategorizedhintohsyndicated,hcustomized,handhInternethservices.
Answer:h TRUE
Diff:h3 PagehRef:h16
Objective:h 6

20) Companieshthathcollecthandhsellhcommonhpoolshofhdatahdesignedhtohservehinformationhneedsht
hathahnumberhofhclientshshareharehcalledhsyndicatedhservices.
Answer:h TRUE
Diff:h1 PagehRef:h16
Objective:h 6

21) Focushgroupshrepresenththehmainhmethodhbyhwhichhsyndicatedhserviceshcollecthdata.h
Answer:h FALSE
Diff:h2 PagehRef:h16
Objective:h 6

22) Accordinghtohthehtext,hthehNielsenhCo.hwashrecognizedhashthehlargesthglobalhresearchhfirmhb
asedhonhglobalhresearchhrevenues.
Answer:h TRUE
Diff:h1 PagehRef:h16
Objective:h 6

23) Synovate,hWestat,handhBurke,hInc.harehexampleshofhmarketinghresearchhfirmshthathofferhc
ustomizedhservices.
Answer:h TRUE
Diff:h2 PagehRef:h16
Objective:h 6

24) Companieshwhosehprimaryhservicehofferinghishtheirhexpertisehinhcollectinghdatahforhresearchh
projectsharehcalledhcodinghandhdatahentryhservices.
Answer:h FALSEhDiff
:h 2 PagehRef:h17
Objective:h 6



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